Bachelor of Communication (Hons.)

Bachelor of Communication (Hons.) is an academic programme under Communication Department in SMMTC. It requires students to take 129 credit hours to graduate.

P A P A

The aim of the programme B. Comm. (Hons.) is to produce graduates who will not only have a grip on communication and management knowledge, but also have the ability and soft skills such as problem-solving skills, critical, creative, self-competence and communication skills, teamwork, leadership, entrepreneurial skills, and also social sensitivity. All of these are formulated through course content, teaching-learning methods, assessment process as well as self-learning activities.

Programme Objectives Programme Objectives
  1. Graduates with good principles of communication management  knowledge and skills in organisations and society.
  2. Graduates who are competent in applying related communication management skills for problem-solving.
  3. Graduates who are competent as team members with professional values and ethical responsibilities.
  4. Graduates who demonstrate leadership, management, and entrepreneurial skills.

 

. .
PLO1 Enhance knowledge and understanding of communication management in organisation and societal systems.
PLO2 Exhibit the ability to learn, remember, solve problem, and pay attention toward tasks accomplishment.
PLO3

Apply the knowledge and understanding of communication management.

PLO4 Use critical thinking to solve problems using appropriate strategies and creativity.
PLO5 Demonstrate effective communication skills.
PLO6 Integrate effective leadership and teamwork ability.
PLO7 Apply the knowledge and ability to interact with others in a variety of situations.
PLO8   
Exhibit positive values and attitudes towards work.
PLO9
Exhibit acts of integrity through values, ethics, and professionalism during communication project activities.
PLO10 Understand and implement professional and ethical responsibilities.

 updated : 01 March 2021

Students are required to fulfill the following FIVE (5) components:

A A

i. Local Students

   CODE                COURSE   CREDIT HOURS   
 MPU1043    Philosophy and Current Issues                                3
 MPU1013    Appreciation of Ethics and Civilisation                  3
 SADN1033    Malaysian Nationhood Studies 3
 BPME1013    Introduction to Entrepreneurship  3
 VXXXXXXX    Co-Curriculum*  4
TOTAL   16

 

 

 

 

 

 

ii. International Students

   CODE                COURSE   CREDIT HOURS   

 MPU1043     

     OR 

 MPU1013

   Philosophy and Current Issues                               

                     OR 

   Appreciation of Ethics and Civilisation

 3 
 SBLF1093    Malay as  a Foreign Language  3
 SADN1033    Malaysian Nationhood Studies 3
 BPME1013    Introduction to Entrepreneurship 3
 VXXXXXXX    Co-Curriculum*  4
TOTAL   16

 

 

 

 

 

 

 

 

 

*Choose ONE (1) co-curriculum activity that is of interest, and students are subject to the conditions prescribed in the field.

. .

Students must take the English Core Courses according the MUET/IELTS/TOEFL results obtained during the  admission application.

   CODE         COURSE           CREDIT HOURS 
 SBLEXXX3        English Core                           3
 SBLEXXX3    English Core 3
 SBLEXXX3    English Core 3
             TOTAL 9
 
. .
  CODE                     

COURSE                                                                                       

CREDIT HOURS  
      PREREQUISITE                    
 GMJA1013 Introduction to Social Science 3    Nil
 SBLM1023 Introduction to Writing     
3
   Nil
 SCCA1013 Introduction to Communication  3    Nil
 SCCA1023 Communication Theory  3    Nil
 SCCA1033 Communication in Organisation  3    Nil
 SCCT1013 Information Communication Technology (ICT) and Society  3    Nil
 SSQL1113 Statistics for Social Science 3    Nil
 STID1103 Computer Application in Organisation 3    Nil
 BPMN1013 Principles of Management 3    Nil
 SCCT1033 Introduction to Media Technology 3    Nil
 STIV1023 Multimedia System Foundation 3    Nil
 SCCA2013 Research Method for Communication 3    Passed and Completed 70 credit hours
 SCCA2023 Human Communication 3    Nil
 SCCA2033 Media and Society 3    Nil   
 SCCA2043 Intercultural Communication 3    Nil
 SCCA2053 Corporate Writing 3    Nil
 SCCA2073 Public Relations 3    Nil
 SCCA2083 Communication Law 3    Nil
 SCCA2093 Publication Management 3    Nil
 SCCA2103 Leadership Communication 3    Nil
 SCCA3013 Strategic Communication Management 3    Nil
 SCCA3023 Audit in Communication 3    Nil
 SCCG3153 Corporate Communication 3    Nil
 SCCZ3106 Thesis 6

SCCA2013 Research Method for Communication AND;

Passed and completed 100 credit hours

 SCCX3998 Industrial Training 8 Passed and completed all courses in programme structure
 
 
D D

Specialisation or Minor Courses (18 credit hours).

Students are required to choose  ONE (1) area of specialisation/minor as follows    :

i. CONTEMPORARY MARKETING

   CODE    COURSE CREDIT HOURS
 BPMM1013        Introduction to Marketing                                            
3
 BPMM2023 Marketing Management
3
 BPMM3013 Consumer Behaviour 3
 BPMM3043 Marketing Strategy and Analysis  3
 BPMM3083 Service Marketing  3
 BPMM3133 Retail Management  3
 BPMM3023 Sales Management 3
 BPMM3113 Brand Management 3
 BPMM3103 Integrated Marketing Communication 3
 BPMM3033 Marketing Research 3

 

ii. ENTREPRENEURSHIP

        CODE                COURSE   CREDIT HOURS
 BPME2013    Entrepreneur Skills and Behaviour                             3
 BPME2023    Creativity and Innovation                 3
 BPME3063    Entrepreneur Network Management 3
 BPME3033    E-Commerce 3
 BPME3013    Business Growth Management 3
 BPME3023    Franchise Business Management  3
 BPME3043    Family Business  3
 BPMM3023    Sale Management  3
 BPMM1013    Introduction to Marketing  3
 BPME2043    Business Plan  3

 

 

 

 

 

 

 

 

 

iii. CREATIVE MEDIA

  CODE                COURSE   CREDIT HOURS
 SCCT1033    Introduction to Media Technology                                    3
 SCCT1093    Media Visual                 3
 SCCT2033    Media Writing 3
 SCCT2043    Photography  3
 SCCT2063    Media Law and Ethics 3
 SCCT2073    Media Creativity and Aesthetics 3
 SCCT3033    Media Psychology  3
 SCCT3233    Integrative Media Marketing  3
 SCCT2323    Investigative News Reporting  3
 SCCT2413    Electronic Script Writing  3

 

 

 

 

 

 

 

 

 

iv. EVENT MANAGEMENT

  CODE                COURSE   CREDIT HOURS
 GHZA1113    Introduction to Event                                                         3
 GHZM2113    Event Marketing                 3
 GHZS2123    Sociological Aspects of Event Management 3
 GHZT3113    Event Design and Production  3
 GHZT3213    Event Operations and Logistics 3
 GHZP4313    Sport Tourism Event Management 3
 GHZT3133    Event Administration and Coordination 3
 GHZN3053    Event Risk Management 3
 GHZL3143    Event Fund and Sponsorship 3
 GHZS2113    Sport and Society 3

 

 

 

 

 

 

 

 

 

 

Note : Students from the National Golf Academy UUM who enroll in B. Comm (Hons.) MUST choose minor in GOLF MANAGEMENT.

   CODE                COURSE   CREDIT HOURS
 GHGM1013    Introduction to Golf Industry                                             3
 GHGM2013    Golf Club and Resort Management                3
 GHGM2023    Golf Shop Operations 3
 GHGM3023    Managing Golf Lessons  3
 GHGM3033    Event Operations and Logistics 3
 GHGM3043    Turf Management 3
 GHZN3053    Issues in Golf Management 3
E E
Students are allowed to choose one course offered by other programmes or schools based on the following criteria: 

 i.  Must meet the prerequisite of the course if such course requires (any prerequisites).
ii.  Equivalent courses will not be considered as free elective courses.

 

Total CREDIT HOURS: 129


updated: 01 March 2021

Proposed courses to be taken for Bachelor of  Communication (Hons.) by semester:

P A P A
         SEMESTER 1   SEMESTER 2  
 CODE          COURSE
   CREDIT HOURS   |    CODE    COURSE
CREDIT HOURS
 SBLM1023   
   Introduction to Writing             
3 MPU1013
Appreciation of Ethics and Civilisation       
 3
 GMJA1013    Introduction to  Social Science      
3 SBLEXXXX English Core
 3
 SADN1033    Malaysian Nationhood Studies
3 SCCT1013 Info. Comm. Tech. (ICT) & Society
 3
 SCCA1013    Introduction to Communication   
3 BPMN1013  
Principles of Management
 3
 SCCA1023    Communication Theory
3 SCCA1033 Communication in Organisation
 3
 VXXXXXX    Co-Curriculum I
1 SCCT1033 Introduction to Media Technology
 3
 
  
  VXXXXXX
Co-Curriculum II 1
 Total 16     Total  19
Programme Objectives Programme Objectives
        SEMESTER 3          SEMESTER 4  
 CODE          COURSE    CREDIT HOURS   |    CODE    COURSE CREDIT HOURS 
 SBLEXXX      
   English Core                            
3    SBLEXXX                
English Core         
 3
 MPU1043    Philosophy  and Current Issues     
3    SCCA2073 Public Relations 
 3
 STID1103   Computer Application in Organisation
3    SCCA2053 Corporate Writing
 3
 SCCA2023    Human Communication    
3    SCCA2103 Leadership Communication
 3
 SCCA2033    Media and Society
3    STIV1023
Multimedia System Foundation
 3
 SCCA2043    Intercultural Communication
3   
Minor 1
 3
 VXXXXXX
   Co-Curriculum III 1     VXXXXXX
Co-Curriculum IV
1
 Total 19     Total  19
Programme Learning Outcomes (PLO) Programme Learning Outcomes (PLO)
          SEMESTER 5          SEMESTER 6  
 CODE          COURSE
   CREDIT HOURS
|    CODE    COURSE
CREDIT HOURS 
SSQL1113  Statistics for Social Science                     
3      BPME1013         
Introduction to Entrepreneurship         
 3
SCCA2083  Communication  Law     
3      SCCA2013 Research Method for Communication 
 3
SCCA2093  Publication Management
3      SCCA3013 Strategic Communication Management
 3
     Minor II   
3      
Minor IV
 3
     Minor III
3      
Minor V
 3
 
   Free Elective
3      SCCG3153 Corporate Communication
 3
 Total 18       Total    18

 

 

Y4 Y4
      SEMESTER 7
   SEMESTER 8
 CODE          COURSE    CREDIT HOURS   |    CODE    COURSE CREDIT HOURS 
 SCCA3023   
   Audit in Communication              
3    SCCX3998     
    Industrial Training                            
 8
 SCCZ3106   Thesis                                             
6    
   Minor VI                                               
3   
 Total 12     Total  8

Total 129 Credit Hours


 updated : 01 March 2021