Bachelor of Communication with Honours

NEW STRUCTURE ( 122 Credit Hours) > Starting A231 2023/2024

Bachelor of Communication with Honours is an academic programme under Communication Department in SMMTC. It requires students to take 122 credit hours to graduate.

The aim of the programme B. Comm. (Hons.) is to produce graduates who will not only have a grip on communication and management knowledge, but also have the ability and soft skills such as problem-solving skills, critical, creative, self-competence and communication skills, teamwork, leadership, entrepreneurial skills, and also social sensitivity. All of these are formulated through course content, teaching-learning methods, assessment process as well as self-learning activities.

Students are required to fulfill the following FIVE (5) components:

CODE	COURSE	CREDIT HOURS
MPU1012	Philosophy and Current Issues	2
MPU1022	Appreciation of Ethics and Civilisation	2
MPU1042	Malaysian Nationhood Studies	2
MPU1052	Entrepreneurship Principles	2
MPU1062	Integrity and Anti-Corruption	2
VXXXXXXX	Co-Curriculum*	2
TOTAL		12

1. International student MUST take MPU1012 Philosophy and Current Issues AND MPU1032 Malay as a Foreign Language.

2. Choose ONE(1) co-curriculum activity that is of interest, and students are subject to the conditions prescribed in the field.

CODE	COURSE	CREDIT HOURS
XXXXXX	English Core	3
XXXXXX	English Core	3
	TOTAL	6

Total CREDIT HOURS: 122

Proposed courses to be taken for Bachelor of Communication (Hons.) by semester:

	SEMESTER 1				SEMESTER 2
CODE	COURSE	CREDIT HOURS	\|	CODE	COURSE	CREDIT HOURS
MPU1042	Malaysian Nationhood Studies	2		MPU1012	Appreciation of Ethics & Civilisation	2
MPU1012	Philosophy and Current Issues	2		MPU1062	Integrity and Anti-Corruption	3
BPMN1013	Principles of Management	3		BKAN1013	Basic Acounting	3
SCCA1013	Introduction to Communication	3		MPBXXXX	English	3
STIV1023	Multimedia System Foundation	3		SCCA2023	Human Communication	3
SBLM1053	Introduction to Writing	3		SCCA2103	Leadership Communication	3
MPBXXXX	English	3		SCCA1033	Communication in Organisation	3
VXXXXXX	Co-Curriculum I	1		VXXXXXX	Co-Curriculum Il	1
Total		20		Total		20

	SEMESTER 3				SEMESTER 4
MPU1052	Entrepreneurship Principles	2		SCCA2053	Corporate Writing	3
SCCA1023	Communication Theory	2		SCCA2073	Public Relations	3
SCCA2033	Media and Society	3		SCCA2113	Cyber Communication and Data Analytics	3
SCCA2043	Intercultural Communication	3		SCCA2123	Graphic Communication	3
SCCA2083	Communication Law	3		XXXXXX	Elective I	3
SCCG3123	Negotiation Communication	3		XXXXXX	Elective II	3
SCCD3223	Persuasive Communication	3
Total	20		Total		18

	SEMESTER 5				SEMESTER 6
SCCA2093	Publication Management	3		SCCA3013	Strategic Corporate Communication	3
SCCA2103	Research Method for Communication	3		SCCA3143	Managerial Comunication Skills	3
SCCA3023	Audit in Communication	3		XXXXXX	Elective V	3
SCCG3153	Corporate Communication	3		XXXXXX	Free Elective	3
XXXXXX	Elective III	3		SCCZ3106	Project	6
XXXXXX	Elective IV	3
Total	18		Total		18

	SEMESTER 7
SCCX3998	Industrial Training	8
TOTAL	8

Total 122 Credit Hours

PREVIOUS STRUCTURE ( 129 Credit Hours)

Bachelor of Communication with Honours is an academic programme under Communication Department in SMMTC. It requires students to take 129 credit hours to graduate.

Students are required to fulfill the following FIVE (5) components:

i. Local Students

CODE	COURSE	CREDIT HOURS
MPU1043	Philosophy and Current Issues	3
MPU1013	Appreciation of Ethics and Civilisation	3
SADN1033	Malaysian Nationhood Studies	3
BPME1013	Introduction to Entrepreneurship	3
VXXXXXXX	Co-Curriculum*	4
TOTAL		16

ii. International Students

CODE	COURSE	CREDIT HOURS
MPU1043 OR MPU1013	Philosophy and Current Issues OR Appreciation of Ethics and Civilisation	3
SBLF1093	Malay as a Foreign Language	3
SADN1033	Malaysian Nationhood Studies	3
BPME1013	Introduction to Entrepreneurship	3
VXXXXXXX	Co-Curriculum*	4
TOTAL		16

*Choose ONE (1) co-curriculum activity that is of interest, and students are subject to the conditions prescribed in the field.

CODE	COURSE	CREDIT HOURS
SBLEXXX3	English Core	3
SBLEXXX3	English Core	3
SBLEXXX3	English Core	3
	TOTAL	9

Specialisation or Minor Courses (18 credit hours).

Students are required to choose ONE (1) area of specialisation/minor as follows :

i. CONTEMPORARY MARKETING

CODE	COURSE	CREDIT HOURS
BPMM1013	Introduction to Marketing	3
BPMM2023	Marketing Management	3
BPMM3013	Consumer Behaviour	3
BPMM3043	Marketing Strategy and Analysis	3
BPMM3083	Service Marketing	3
BPMM3133	Retail Management	3
BPMM3023	Sales Management	3
BPMM3113	Brand Management	3
BPMM3103	Integrated Marketing Communication	3
BPMM3033	Marketing Research	3

ii. ENTREPRENEURSHIP

CODE	COURSE	CREDIT HOURS
BPME2013	Entrepreneur Skills and Behaviour	3
BPME2023	Creativity and Innovation	3
BPME3063	Entrepreneur Network Management	3
BPME3033	E-Commerce	3
BPME3013	Business Growth Management	3
BPME3023	Franchise Business Management	3
BPME3043	Family Business	3
BPMM3023	Sale Management	3
BPMM1013	Introduction to Marketing	3
BPME2043	Business Plan	3

iii. CREATIVE MEDIA

CODE	COURSE	CREDIT HOURS
SCCT1033	Introduction to Media Technology	3
SCCT1093	Media Visual	3
SCCT2033	Media Writing	3
SCCT2043	Photography	3
SCCT2063	Media Law and Ethics	3
SCCT2073	Media Creativity and Aesthetics	3
SCCT3033	Media Psychology	3
SCCT3233	Integrative Media Marketing	3
SCCT2323	Investigative News Reporting	3
SCCT2413	Electronic Script Writing	3

iv. EVENT MANAGEMENT

CODE	COURSE	CREDIT HOURS
GHZA1113	Introduction to Event	3
GHZM2113	Event Marketing	3
GHZS2123	Sociological Aspects of Event Management	3
GHZT3113	Event Design and Production	3
GHZT3213	Event Operations and Logistics	3
GHZP4313	Sport Tourism Event Management	3
GHZT3133	Event Administration and Coordination	3
GHZN3053	Event Risk Management	3
GHZL3143	Event Fund and Sponsorship	3
GHZS2113	Sport and Society	3

Note : Students from the National Golf Academy UUM who enroll in B. Comm (Hons.) MUST choose minor in GOLF MANAGEMENT.

CODE	COURSE	CREDIT HOURS
GHGM1013	Introduction to Golf Industry	3
GHGM2013	Golf Club and Resort Management	3
GHGM2023	Golf Shop Operations	3
GHGM3023	Managing Golf Lessons	3
GHGM3033	Event Operations and Logistics	3
GHGM3043	Turf Management	3
GHZN3053	Issues in Golf Management	3

Total CREDIT HOURS: 129

Proposed courses to be taken for Bachelor of Communication (Hons.) by semester:

	SEMESTER 1				SEMESTER 2
CODE	COURSE	CREDIT HOURS	\|	CODE	COURSE	CREDIT HOURS
SBLM1023	Introduction to Writing	3		MPU1013	Appreciation of Ethics and Civilisation	3
GMJA1013	Introduction to Social Science	3		SBLEXXXX	English Core	3
SADN1033	Malaysian Nationhood Studies	3		SCCT1013	Info. Comm. Tech. (ICT) & Society	3
SCCA1013	Introduction to Communication	3		BPMN1013	Principles of Management	3
SCCA1023	Communication Theory	3		SCCA1033	Communication in Organisation	3
VXXXXXX	Co-Curriculum I	1		SCCT1033	Introduction to Media Technology	3
				VXXXXXX	Co-Curriculum II	1
Total		16		Total		19

	SEMESTER 3				SEMESTER 4
SBLEXXX	English Core	3		SBLEXXX	English Core	3
MPU1043	Philosophy and Current Issues	3		SCCA2073	Public Relations	3
STID1103	Computer Application in Organisation	3		SCCA2053	Corporate Writing	3
SCCA2023	Human Communication	3		SCCA2103	Leadership Communication	3
SCCA2033	Media and Society	3		STIV1023	Multimedia System Foundation	3
SCCA2043	Intercultural Communication	3			Minor 1	3
VXXXXXX	Co-Curriculum III	1		VXXXXXX	Co-Curriculum IV	1
Total	19		Total		19

	SEMESTER 5				SEMESTER 6
SSQL1113	Statistics for Social Science	3		BPME1013	Introduction to Entrepreneurship	3
SCCA2083	Communication Law	3		SCCA2013	Research Method for Communication	3
SCCA2093	Publication Management	3		SCCA3013	Strategic Communication Management	3
	Minor II	3			Minor IV	3
	Minor III	3			Minor V	3
	Free Elective	3		SCCG3153	Corporate Communication	3
Total	18		Total		18

	SEMESTER 7				SEMESTER 8
SCCA3023	Audit in Communication	3		SCCX3998	Industrial Training	8
SCCZ3106	Thesis	6
	Minor VI	3
Total	12		Total		8

Total 129 Credit Hours

PLO1	Enhance knowledge and understanding of communication management in organisation and societal systems.
PLO2	Exhibit the ability to learn, remember, solve problem, and pay attention toward tasks accomplishment.
PLO3	Apply the knowledge and understanding of communication management.
PLO4	Use critical thinking to solve problems using appropriate strategies and creativity.
PLO5	Demonstrate effective communication skills.
PLO6	Integrate effective leadership and teamwork ability.
PLO7	Apply the knowledge and ability to interact with others in a variety of situations.
PLO8	Exhibit positive values and attitudes towards work.
PLO9	Exhibit acts of integrity through values, ethics, and professionalism during communication project activities.
PLO10	Understand and implement professional and ethical responsibilities.

PLO1	Enhance knowledge and understanding of communication management in organisation and societal systems.
PLO2	Exhibit the ability to learn, remember, solve problem, and pay attention toward tasks accomplishment.
PLO3	Apply the knowledge and understanding of communication management.
PLO4	Use critical thinking to solve problems using appropriate strategies and creativity.
PLO5	Demonstrate effective communication skills.
PLO6	Integrate effective leadership and teamwork ability.
PLO7	Apply the knowledge and ability to interact with others in a variety of situations.
PLO8	Exhibit positive values and attitudes towards work.
PLO9	Exhibit acts of integrity through values, ethics, and professionalism during communication project activities.
PLO10	Understand and implement professional and ethical responsibilities.