The main aim of this programme is to produce graduates who can work independently, are skilled, acompetent, creative, and innovative, with in-depth knowledge in their related areas of research and are able to contribute to the body of knowledge in communication management.
Coordinator:
Ts. Dr. Nassiriah binti Shaari
Tel: +604-928 5815
E-mail:
PROGRAMME STRUCTURE (OLD)
| CORE COURSES (16 CREDIT HOURS) | |
| SCCG5113 | Managerial Communication |
| SCCG5123 | Advanced Communication Theory |
| SCCG5153 | Quantitative Applications in Communication Research |
| SCCG5163 | Qualitative Applications in Communication Researc |
| SZRZ6014 | Research Methodology |
| MANAGERIAL COMPONENTS (15 CREDIT HOURS) | |
| SCCG5213 | Perspective of Human Communication in Organizations |
| SCCG5223 | Diversity and Communication in Workgrou |
| SCCG5233 | Theories and Strategies in Persuasion |
| SCCG5243 | Communication and Global Working Environment |
| SCCG5253 | Corporate Communication |
|
ELECTIVE COURSES/APPLICATION COMPONENTS (6 CREDIT HOURS) |
|
| Choose any TWO (2) courses from one of the following components: | |
| (A) ORGANIZATION | |
| SCCG5313 | Communication and Information Technology |
| SCCG5333 | Organizational Image Management |
| SCCG5343 | New Media Management |
| SCCG5543 | Seminar of Managerial Communication |
| (B) MEDIA MANAGEMENT | |
| SCCG5413 | Media Organization Management |
| SCCG5423 | Media Ethics and Law |
| SCCG5433 | Broadcast Journalism |
| SCCG5453 | Seminar in Media and Journalism |
|
PROJECT PAPER (6 CREDIT HOURS) |
|
| SGDZ6996 | Project Paper |
PROGRAMME STRUCTURE (Intake A/DC233)
|
CORE COURSES (28 CREDIT HOURS) |
|
| SCCG5113 | Managerial Communication |
| SCCG5123 | Advanced Communication Theory |
| SZRZ6014 | Research Methodology |
| SCCG5213 | Perspective of Human Comm. in Organizations |
| SCCG5253 | Strategic Corporate Communication |
| SCCG5263 | Crisis Communication Management |
| SCCG5243 | Culture and Communication in the Global Workplace |
| SCCG5313 | Digital Communication and Data Analytics |
| SCCG5423 | Media Ethics and Law |
| ELECTIVE COURSES (9 CREDIT HOURS) | |
| A) STRATEGIC COMMUNICATION | |
| SCCG5233 | Theories and Strategies in Persuasion |
| SCCG5323 | Strategic Integrated Marketing Communication |
| SCCG5343 | New Media Management |
| SCCG5543 | Seminar of Managerial Communication |
| B) MEDIA MANAGEMENT | |
| SCCG5413 | Media Organization Management |
| SCCG5433 | Broadcast Journalism |
| SCCG5443 | Photo Journalism |
| SCCG5453 | Seminar in Media and Journalism |
|
RESEARCH PROJECT (6 CREDIT HOURS) |
|
| SSCCZ6996 | Master Project |