MSc (Managerial Communication)

MSc (Managerial Communication) The main aim of this programme is to produce graduates who can work independently, skilled, competent, creative, and innovative, with in-depth knowledge in their related areas of research and are able to contribute to the body of knowledge in communication management. Master of Arts (Communication) is offered in Coursework, and Coursework and Dissertation.

 

Coordinator:  Ts. Dr. Azliza Othman
Tel: +604-928 5815
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

 

PROGRAMME STRUCTURE- (A) Coursework

The Master of Science (Managerial Communication) by coursework is a 43-credit-hour programme which comprises of:
MODE OF STUDIES COURSES
CORE COURSES  
(16 CREDIT HOURS) 
SCCG5113 Managerial Communication 
SCCG5123 Advanced Communication Theory 
SCCG5153 Quantitative Applications in Communication Research 
SCCG5163 Qualitative Applications in Communication Research 
SZRZ6014 Research Methodology 
MANAGERIAL COMPONENTS 
(15 CREDIT HOURS)
SCCG5213 Perspective of Human Communication in organizations 
SCCG5223 Diversity and Communication in Workgroup 
SCCG5233 Theories and Strategies in Persuasion 
SCCG5243 Communication and Global Working Environment 
SCCG5253 Corporate Communication 
ELECTIVE COURSES/ APPLICATION COMPONENTS 
(6 CREDIT HOURS) 
Choose any 2 courses from one of the following components:
 
(A) ORGANIZATION
SCCG5313 Communication and Information Technology 
SCCG5333 Organizational Image Management 
SCCG5343 New Media Management 
SCCG5543 Seminar of Managerial Communication  (B) MEDIA MANAGEMENT 
SCCG5413 Media Organization Management 
SCCG5423 Media Ethics and Law 
SCCG5433 Broadcast Journalism 
SCCG5453 Seminar in Media and Journalism 
PROJECT PAPER 
(6 CREDIT HOURS) 
SGDZ6996 Project Paper