RESEARCH

Research: 2021 List of Research
NO.TITLELEAD RESEARCHERGRANTAMOUNT (RM)
 1

Pembangunan Model Komunikasi Keluarga Dalam Pengesanan Awal Tingkahlaku Penyalahgunaan Dadah Berdasarkan Paparan Informasi Berunsur Pemujukan Di Media

Dr. Azlina Kamaruddin FRGS-RACER 30000
 2

Digital Quranic Stories Taxonomy (DIQUST)

Salina bt Ismail Penjanaan Universiti 6000
 3

 Aplikasi Perwakilan Visual Digital Untuk Perlindungan Wayang Kulit Melayu

 Jasni bin Ahmad  Penjanaan Universiti  6000
 4

Zakat And Asnaf Digital Stories (ZaDIS) : Towards Englishtening The Public Of Zakat And Asnaf Concept

 Dr. Hammuzamer Irwan Bin Hamzah

Agensi Luar (Dalam Negara) Awam

 15000
 5

Sintok Forest Preservation Awareness (SiFPRA) Digital Medium Application

Prof. Madya Ts. Dr. Sobihatun Nur Binti Abdul Salam

Development And Ecosystem Research Grant Scheme

 10000
 6

Game-Based Learning Application For Learning Malay Language As Second Language As Second Language Based On Multimedia Principle And Learning Pedagogy

 Dr. Hammuzamer Irwan Bin Hamzah

 Penjanaan Universiti  6000
 7

 Sport Sponsorship Strategies In Felda United Football Club

 Dr. Mohamad Noor Salehhuddin Sharipudin  University grant (IMBRE-case study)  6500
         
Research: 2020 List of Research
NO.TITLELEAD RESEARCHERGRANTAMOUNT (RM)
 1  Komunikasi Pesakit Hemofilia: Pemahaman Konsep Diri, Kecerdasan Emosi Dan Perubahan Sikap Dr. Azlina Kamaruddin   Case study IMBRE 6000 
 2

Etika Dan Peraturan Media Sosial:Kajian Sekatan Facebook Terhadap Media Di Malaysia

 Azahar Bin Kasim  Penjanaan Universiti  6000
 3

Pembangunan Model Komunikasi Keluarga Dalam Pengesanan Awal Tingkahlaku Penyalahgunaan Dadah Berdasarkan Paparan Informasi Berunsur Pemujukan Di Media

Dr. Azlina Kamaruddin   FRGS-RACER  30000
  4 

Establishing Malaysian Press Freedom Model For Social Journalist To Increase
Cyber Security

Dr. Adibah Ismail   FRGS  84460
5

Developing A Sponsorship Model: The Integration Of Generational Cohort Theory And Self-Congruity Theory

 Dr. Mohamad Noor Salehhuddin Sharipudin  National Grant (FRGS)  68200
         
Research: 2019 List of Research
NO.TITLELEAD RESEARCHERGRANTAMOUNT (RM)
 1  Developing A Sponsorship Model: The Integration Of Generational Cohort Theory And Self-Congruity Theory  Dr. Mohamad Noor Salehhuddin Sharipudin  FRGS  68000
 2

Safeguarding Of Malaysian Folktale Through Adventure Game For Teenager

 Dr. Harryizman Harun  Penjanaan Universiti  20,000
 3

  Model Inovasi Komunikasi Pengembangan Padi Di Lembaga Kemajuan Pertanian Muda (MADA)

 PM Dr. Rosli Mohammed  SIGS  10000
4 The Influence Of Consumers' Self-Congruity In Social Sponsorship  Dr. Mohamad Noor Salehhuddin Sharipudin   University grant (College)  5000
 5  

Establishing Malaysian Press Freedom Model For Social Journalist To Increase Cyber Security

 Dr. Adibah Ismail  FRGS  84460
 6  Developing A Sponsorship Model: The Integration Of Generational Cohort Theory And Self-Congruity Theory  Dr. Mohamad Noor Salehhuddin Sharipudin  National Grant (FRGS)  68200
Research: 2018 List of Research
NO.TITLELEAD RESEARCHERGRANTAMOUNT (RM)
 1  Program Komuniti Pengukuran Kesedaran Ibu Mengandung Terhadap G6PD (Glucose-6-Phosphate Dehydrogenase)  Dr. Yusrita Mohd Yusoff  SIGS  10,000
 2  Interaction Style Matrix to Support Learning for Special Needs Children  Dr. Nassiriah Shaari  Penjanaan Universiti  20, 000
 3  

The Influence Of Consumers' Self-Congruity In Social Sponsorship

 Dr. Mohamad Noor Salehhuddin Sharipudin  Kolej  5000
 4

Movie Animations Park Studio (Maps)

 Dr. Noor Aziah Abdullah  Case study IMBRE  6750
 5

Cultivating Students' Confidence In Public Speaking Through Persuasive Communication Modes In Leadership Communication

 Dr. Azlina Kamaruddin  SOTL  6250
 6

Partisipasi Belia Dalam Kepimpinan Organisasi Komuniti Lokal

 Hj. Mohd Baharudin Mohd Hadza @ Othman  SIGS  10000
7

The Influence Of Consumers' Self-Congruity In Social Sponsorship

Dr. Mohamad Noor Salehhuddin Sharipudin FRGS 68200
8 Flaming on YouTube: Constructing of Comments, Images Interpretation and Legalisation Model Dr. Norizah Aripin FRGS 50,400
9

Developing A Positive Psychology Principles Based On Social Media Utilization Among Housewives In Kedah And Perlis

Dr. Norsiah Abdul Hamid Geran Penyelidikan COE/RU 10,000
Research: 2017 List of Research
NO.TITLELEAD RESEARCHERGRANTAMOUNT (RM)
 1 A Model of Malaysia Digital Game Content Rating System Prof. Dr. Norshuhada Bt Shiratuddin Universiti  10,000.00
 2 Developing a Positive Psychology Principles Based on Social Media Utilization Among Housewives in Kedah and  Perlis Dr. Norsiah Bt Abdul Hamid Universiti 10,000.00
 3

Nilai Confucianisme dalam Komunikasi Kepimpinan Tun Dr. Mahathir daripada Perspekif Pelajar Universiti

Dr. Joyce Cheah Lynn-Sze Kolej 5,000.00
4

Strategi Komunikasi Pembujukan untuk Mengatasi Halangan dalam Pengucapan Awam

Dr. Azlina Kamaruddin  Universiti  10,000.00
 5

Enthusiastic Persuasive Communication 

 Dr. Azlina Kamaruddin Case Study IMBRE  10,000.00

What does this Smiley Means? A Study on Undergraduate Students' Perception on Whatsapps Emoji's Meaning

 Dr. Subashini Annamalai  Kolej 5,000.00 
 7

Befriending Programming: A Multimedia Approach to Improve Students' Programming Skill in VB and C Language

 Dr. Subashini Annamalai SOTL 6,000.00
8

Field Practices of Communication Management: Researching Your Own Practices

PM Dr. Norhafezah Yusof

SOTL 6,000.00
9

Constructing Predictive Persuasive Communication Model of Violent Extremist Youths in Malaysia

PM Dr. Norhafezah Yusof FRGS 48, 000.00
10

Integrated Consumer Decision-Making Process Model for House Purchasing Decisions: A Case Study of First-Time Potential Homebuyers in Klang Valley

Dr. Siti Mahfuzah Sarif Kebangsaan (INSPEN) 50,000.00
11 Flaming on YouTube: Constructing of Comments, Images Interpretation and Legalisation Model Dr. Norizah Aripin FRGS 50, 400.00
12

Developing a Positive Psychology Principles Based on Social Media Utilization among Housewives in Kedah dan Perlis

Dr. Norsiah Abdul Hamid Geran Penyelidikan COE/RU 10,000.00
13

The Implementation of Interactive Application in Enhancing Museum Visit: A Case Study at Paddy Museum, Kedah

Aeni Zuhana Saidin Case Study IMBRE 10,000.00
14 Penggunaan Youtube di Kalangan Generasi Muda Islam di Malaysia: Aplikasi Model Gabungan Penggunaan dan Penerimaan Teknologi Dr. Norizah Aripin RAGS 50,000
15 Probing intercultural experiences among students at Malaysian Universities: Development of intercultural competence model Dr. Syarizan Dalib FRGS 50, 400.00
16 Safeguarding of Malaysian folktale through adventure game for teenager Dr. Harryizman Harun Universiti 20,000
17 Automated malaria identification Tuan Zalizam Tuan Muda Universiti 20,000
18 Engaging hearing impaired museum visitors through the use of mobile augmented reality Dr. Azizah Che Omar Universiti 20,000
19 Corporate communication rebranding in SME bank PM. Dr. Rosli Mohammed IMBRE
Research: 2016 List of Research
NO.TITLELEAD RESEARCHERGRANTAMOUNT (RM)
 1 Virtual Taekwando Training Environment : A Self - Directed Taekwando Training Prototype Salina Ismail Universiti  20,000.00
 2 An Augmented Reality Welding Learning Module For Polytechnic Students Yussalita Md. Yussop Universiti 20,000.00
 3 Kredibiliti Dan Daya Tarikan Pendakwah Dalam Meningkatkan Kesedaran Akhlak Pelajar Di Universiti Utara Malaysia : Youtube Sebagai Satu Medium Zauridah Abdul Hamid Universiti  10,000.00
 4 Customer Satisfaction Towards Communication Skills Among Frontline Staff Of Franchise Restaurants Dr. Suhaini Muda Universiti  10,000.00
 5 Digital Healthy Lifestyle Application For UUM Community Dr. Azliza Othman Universiti 20,000.00
 6

Matter of Similaritary and Dissimilarity: Constructing the Cultural Norms Model in Multi-Ethnic Society

Assoc. Prof. Dr. Hassan Bin Abu Bakar TRGS  158,800.00
 7 Persuasive Communication Strategies To Solve Barriers In Public Speaking Dr. Azlina Kamaruddin Universiti 10,000.00
 8 Mobile Augmented Reality In Advertising (MAR-A) Among SME's Customers Mohd Fitri Yusoff Universiti 20,000.00
9

Penggunaan YouTube Di kalangan Generari Muda Islam di Malaysia: Aplikasi Model Gabungan Penggunaan dan Penerimaan Teknologi.

Dr. Norizah Aripin Dana Pembudayaan Penyelidikan (RAGS) 50,000.00
Research: 2015 List of Research
NO.TITLELEAD RESEARCHERGRANTAMOUNT (RM)
 1 Instructional Comics as a Strategy to Improve Students' Performance in WWW Programming Dr. Syamsul Bahrin Zaibon  SoTL  15,000.00
 2 Cognitive Engagement and Online Political Participation on Facebook and Twitter among Youths in Nigeria and Malaysia Dr. Norsiah Abdul Hamid Universiti 10,000.00
 3 Framing and Perspectives on Violence Againts Women in Selected Thai Films Dr. Norsiah Abdul Hamid Universiti  10,000.00
 4 Conceptual Model of Persuasive Multimedia Content (PMC) for Sosial Media Advertising in Island Homestay Dr. Sobihatun Nur Abdul Salam Universiti  10,000.00
 5 Pengurusan Privasi Facebook dalam Kalangan Penjawat Awam Negeri Kedah Dr. Mohd Sobhi Ishak Universiti 5,000.00
 6 Measurement and Development of Integrated Model for Organization-Public Relationship Practices on Image, Identity and Reputations of Malaysian Universities Dr. Rosli Mohammed Universiti    10,000.00
 7 Penyertaan Anak Muda Kedah dalam Politik dan Implikasinya ke atas Kelangsungan UMNO Syamsul Anuar Che May @ Ismail Pejabat Menteri Besar Kedah 23,000.00
 8 Prestasi Kerajaan BN Kedah: Persepsi dan Harapan Rakyat Syamsul Anuar Che May @ Ismail Pejabat Menteri Besar Kedah 15,000.00
 9 Developing A Framework For Student Technopreneurship Skill: Utilising Social Media Platform For Marketing Purpose Dr. Sabrina Mohd Rashid Universiti 10,000.00
10 Persuasive Multimedia Model in Truancy Awareness (PMTA) for Secondary School Students Dr. Sobihatun Nur binti Abdul Salam Universiti 10,000.00
11 Model Konsep Reka Bentuk Koswer Berbantu untuk Mahasiswa Tunakerna (AC4HI) Dr. Sobihatun Nur binti Abdul Salam Universiti 10,000.00
12 Garis Panduan Capaian Maklumat melalui Kepelbagaian Deria dalam Penceritaan Digital Dr. Ariffin bin Abdul Mutalib Universiti 10,000.00
13 Framework for Evaluating and Selecting Mobile-Learning Applications: Towards Usability Assuran Dr. Ariffin bin Abdul Mutalib Universiti 5,000.00
14 Conceptual Design Model of Interactive Computer Assisted Learning for Low Achieving Children Dr. Ariffin bin Abdul Mutalib Universiti 10,000.00
15 Usability Framework for Multimodal Mobile Assistance During Hajj Dr. Ariffin bin Abdul Mutalib Universiti 10,000.00
16 Pengaruh Media Terhadap Belia Dr. Mohd Sobhi Ishak Institut Penyelidikan Belia 120,140.00
17 Probing Intercultural Experiences Among Students At Malaysian Universities: Development Of Intercultural Competence Model Dr. Syarizan Dalib FRGS 50,400.00
18 Developing A Congruence Malaysian Journalism Curriculum Model: An Industrial Perspective Dr. Awan Ismail FRGS 80,000.00
19 Exploring Fresh Synergies Between Place Branding And Local Entrepreneurship Activities In Pulau Langkawi, Malaysia Dr. Sabrina Mohd Rashid RAGS 20,000.00
20 Analisis Emosi Komunikator, Penggunaan _Emoticon_ Dan Pemaparan Budi Bahasa Dalam Konteks Komunikasi Remaja Melalui Media Sosial; Kajian Di Pulau Pinang Dr. Romlah Ramli RAGS 20,000.00
Research: 2014 List of Research
NO.TITLELEAD RESEARCHERGRANTAMOUNT (RM)
 1 Media and Participation: Youth in Marginalized Community Prof. Dr. Norshuhada  Shiratuddin  LRGS  1,198,700.00
 2 Conceptual Model of Assistive Courseware for Visually-Impaired Children (Ac4vi) Assoc. Prof Abdul Nasir bin Zulkifli  FRGS 91,400.00
 3 A Conceptual Model Of Augmented Reality Enhanced Textbook In Motivating Science Learning Asmidah Alwi  FRGS  77,200.00
 4 An Improved Interaction Model For Non-Visual Overviews Of Complex Data Table Using Touch Screen Display With Audio Feedback Ahmad Hisham Zainal Abidin  FRGS  72,000.00
 5 A Design Framework for Student-Generated Educational Comics via Digital Storytelling Dr. Syamsul Bahrin Zaibon  FRGS 77, 700.00
 6 A Persuasive Awareness Model for Truancy Issue Dr. Sobihatun Nur Abdul Salam   FRGS 90, 200.00