Bachelor of Media Technology (Hons.)

NEW STRUCTURE (120 Credit Hours) > Starting A231 2021/2022

The aim of the Bachelor of Media Technology (Hons.) program is to produce graduates who are able to think critically, creatively, and innovatively as well as are skilled in the field of management-oriented, technology-assisted mass communication in order to face contemporary challenges.

P A P A

Our goal is to establish the Media Technology Undergraduate Program at Universiti Utara Malaysia as a management-oriented programme that can instil knowledge and skills in handling media-related issues and technology. 

Programme Objectives Programme Objectives
  • To develop graduates who have the expertise to utilise media technology in a balanced and integrated approach in line with the current needs and change.
  • To develop skilled graduates in managing media technology efficiently and effectively within the organisation.
  • To develop graduates who are competent, adept, proficient, and possess high media technology management leadership in areas of advertising, journalism, and broadcasting in line with the national aspiration.
P P
PLO1 Demonstrate mastery of knowledge in the field of media.
PLO2 Demonstrate critical understanding of various media-related issues, and capable in suggesting effective solutions.
PLO3 Practice the knowledge in the field of media.
PLO4 Demonstrate social skills in addressing current issues through the media.
PLO5 Communicate effectively, both individually and in groups.
PLO6

Skillful in managing information using digital media hardware and software.
PLO7 Analyse and evaluate numerical data for information management.
PLO8   
Demonstrates the ability to lead a team with assertion and integrity with full responsibility.
PLO9

Portray positive personal skills.
PLO10 Practicing management and entrepreneurial skills in the field of media as well as showcasing the spirit of innovation.
PLO11 Act responsibly without compromising ethics, professionalism, values, attitudes, and the law.

  

Students are required to fulfill the following FIVE (5) components:

A A
   CODE                COURSE   CREDIT HOURS   
 MPU1012    Philosophy and Current Issues                                2
 MPU1022    Appreciation of Ethics and Civilisation                  2
 MPU1042    Malaysian Nationhood Studies 2
 MPU1052    Entrepreneurship Principles 2
 MPU1062    Integrity and Anti-Corruption 2
 VXXXXXX    Co-Curriculum*  2
TOTAL   12

 

 

 

 

 

 

 

1. International student MUST take MPU1012 Philosophy and Current Issues  AND MPU1032 Malay as a Foreign Language.

2. Choose ONE(1) co-curriculum activity that is of interest, and students are subject to the conditions prescribed in the field.

. .

Students must take the English Core Courses according the MUET/IELTS/TOEFL results obtained during the  admission application.

   CODE         COURSE           CREDIT HOURS 
 XXXXXX3        English Core                           3
 XXXXXX3    English Core 3
             TOTAL 6
 
. .
   CODE

   COURSE                        

CREDIT HOURS  
      PREREQUISITE                    
 BPMN1013    Principles of Management 3 Nil
 SBLM1013 Introduction to Translation    3 Nil
 SSQL1113 Statistics for Social Science 3 Nil
 STIV1023 Multimedia Foundation System  3 Nil
 SCCT1033 Introduction to Media Technology 3 Nil
 SCCT1083 Media Theory 3 Nil
 SCCT1093 Visual Media 3 Nil
 SCCT2033 Media Writing 3 Nil
 SCCT2103 Photomedia 3 Nil
 SCCT2063 Media Ethics and Law 3 Nil
 SCCT2073 Creativity and Media Aesthetics 3 Nil
 SCCT2083 Media Audience Analytics 3 Nil
 SCCT2093 Media and Human Relationships 3 Nil
 SCCT2213 Creativity and Advertising Strategy 3 Nil
 SCCT2333 Digital Investigative Journalism 3 Nil
 SCCT3023 Research Methodology in Media 3 Nil
 SCCT3033 Media Psychology 3 Nil
 SCCT3043 Seminar in Media 3 Nil
 SCCT3053 Media Content Analysis 3 Nil
 SCCT3063 Media Management 3 Nil
 SCCT3073 Digital Media Editing 3 Nil
 SCCT3213 Interactive  Advertising  3 Nil
 SCCT3233 Integrative Media Marketing 3 Nil
 SCCT3233 Photo Journalism 3 Nil
 SCCT3463 Production and Video Digital Directing 3 Nil
 SCCT3913 Project 1 3 SCCT3023 Research Methodology in Media
 SCCT3923 Project 2 3 Nil
 SCTX39912 Industrial Training 12

Passed and completed all courses in programme structure
 
E E

 

    CODE        COURSE CREDIT HOURS   PREREQUISITE 
 SCCT2423      Online Radio Publication
3
  Nil
 SCCA2113    Cyber Communication and Data Analytics  3  Nil
 STIV2013    Human Computer Interaction  3  Nil
 STIV2023    Graphic and Computer Animation 3  Nil

                                                                              

F F
Students are allowed to choose one course offered by other programmes or schools based on the following criteria: 

 i.  Must meet the prerequisite of the course if such course requires (any prerequisites).
ii.  Equivalent courses will not be considered as free elective courses.

 

Total CREDIT HOURS: 120

Proposed courses to be taken for Bachelor of Media Technology(Hons.) by semester:

P A P A
         SEMESTER 1   SEMESTER 2  
 CODE          COURSE
    CREDIT HOURS   |    CODE    COURSE
 CREDIT HOURS 
 MPU1022    Philosophy and Current Issues
 2    MPU1052      
Entrepreneurship Principles      
  2
 MPU1022   Appreciation of Ethics and Civilisation        
 2    MPU1062 Integrity and Anti-Corruption  2
 MPU1042    Malaysian Nationhood Studies
 2    MPB3013

English Language II 

 3
 MPB2013    English Language I   
 3    SCCT1083
 Media Theory  3
 SCCT1033    Introduction to Media Technology
 3    SCCT2073 Creativity and Media Aesthetics  3
 SCCT1093    Visual Media
 3    SCCT2083
 Media Audience Analytics
  3
 STIV1023    Multimedia Foundation System 3      SCCT2103 Photomedia  3 
 XXXXXX
    Co-Curriculum I 1    XXXXXX
 Co-Curriculum II 1
 Total 19     Total  20
Programme Objectives Programme Objectives
        SEMESTER 3          SEMESTER 4  
 CODE          COURSE    CREDIT HOURS   |    CODE    COURSE CREDIT HOURS 
 BPMN1013    Principles of Management 3      SSQL1113 Statistics for Social Science 3
 SCCT2023    Media Writing                
 3    SCCT2063 Media Ethics and Law
  3
 SCCT2093    Media and Human Relationships 3      SCCT3023 Research Methodology for Media  3
 SCCT2213    Creativity and Advertising Strategy          
 3    SCCT3053 Media Content Analysis
  3
 SCCT2333
   Digital Investigative Journalism     
 3    SCCT3233  
Integrative Media Marketing
  3
 SCCT3323
   Photo Journalism
 3    XXXXXX
 Programme Elective  I
  3
 Total 18     Total  18
Programme Learning Outcomes (PLO) Programme Learning Outcomes (PLO)
          SEMESTER 5               SEMESTER 6  
 CODE          COURSE
 CREDIT HOURS 
 |    CODE         COURSE              
 CREDIT HOURS 

 SBLM1013

 MPU1032

   Introduction to Translation

   Malay as a Foreign Language      

3

    SCCT3033    Media Psychology  3
 SCCT3073
   Digital Media Editing 
 3    SCCT3043    Seminar in Media              3
 SCCT3213    Interactive Advertising
 3    SCCT3063
   Media Management                             
  3
 SCCT3463    Production and Digital Video Directing     
 3    SCCT3923
   Project II 
  3
 SCCT3913    Project I
 3    XXXXXX    Free Elective
  3
 XXXXXX    Elective Programme II 3      
 Total 18       Total    15

 

 

 

Y4 Y4
         SEMESTER 7  
CODE          COURSE
    CREDIT HOURS  
SCTX39912       
    Industrial Training                         12
TOTAL 12

Total 120 Credit Hours

PREVIOUS STRUCTURE (123 Credit Hours)

The aim of the Bachelor of Media Technology (Hons.) program is to produce graduates who are able to think critically, creatively, and innovatively as well as are skilled in the field of management-oriented, technology-assisted mass communication in order to face contemporary challenges.

P A P A

Our goal is to establish the Media Technology Undergraduate Program at Universiti Utara Malaysia as a management-oriented programme that can instil knowledge and skills in handling media-related issues and technology. 

Programme Objectives Programme Objectives
  • To develop graduates who have the expertise to utilise media technology in a balanced and integrated approach in line with the current needs and change.
  • To develop skilled graduates in managing media technology efficiently and effectively within the organisation.
  • To develop graduates who are competent, adept, proficient, and possess high media technology management leadership in areas of advertising, journalism, and broadcasting in line with the national aspiration.
P P
PLO1 Demonstrate mastery of knowledge in the field of media.
PLO2 Demonstrate critical understanding of various media-related issues, and capable in suggesting effective solutions.
PLO3 Practice the knowledge in the field of media.
PLO4 Demonstrate social skills in addressing current issues through the media.
PLO5 Communicate effectively, both individually and in groups.
PLO6

Skillful in managing information using digital media hardware and software.
PLO7 Analyse and evaluate numerical data for information management.
PLO8   
Demonstrates the ability to lead a team with assertion and integrity with full responsibility.
PLO9

Portray positive personal skills.
PLO10 Practicing management and entrepreneurial skills in the field of media as well as showcasing the spirit of innovation.
PLO11 Act responsibly without compromising ethics, professionalism, values, attitudes, and the law.

Students are required to fulfill the following SIX (6) components:

A A

i. Local Students

   CODE                COURSE   CREDIT HOURS   
 MPU1043    Philosophy and Current Issues                                3
 MPU1013    Appreciation of Ethics and Civilisation                  3
 SADN1033    Malaysian Nationhood Studies 3
 BPME1013    Introduction to Entrepreneurship  3
 VXXXXXXX    Co-Curriculum*  4
TOTAL   16

 

 

 

 

 

 

ii. International Students

   CODE                COURSE   CREDIT HOURS   

 MPU1043     

     OR 

 MPU1013

   Philosophy and Current Issues                               

                     OR 

   Appreciation of Ethics and Civilisation

  3 
 SBLF1093    Malay as  a Foreign Language  3
 SADN1033    Malaysian Nationhood Studies 3
 BPME1013    Introduction to Entrepreneurship 3
 VXXXXXXX    Co-Curriculum*  4
TOTAL   16

 

 

 

 

 

 

 

 

 

*Choose ONE (1) co-curriculum activity that is of interest, and students are subject to the conditions prescribed in the field.

. .

Students must take the English Core Courses according the MUET/IELTS/TOEFL results obtained during the  admission application.

   CODE         COURSE           CREDIT HOURS 
 SBLEXXX3        English Core                           3
 SBLEXXX3    English Core 3
 SBLEXXX3    English Core 3
             TOTAL 9
 
. .
   CODE

   COURSE                        

CREDIT HOURS  
      PREREQUISITE                    
 BPMN1013    Principle of Management 3 Nil

 SBLM1013

      */**

 Introduction to Translation
3
 Nil
 SBLE3163 Public Speaking  Skills         3 SBLE3123 English Proficiency III

 SBLE3173

         **

 English for Professional Communication  3 SBLE3123 English Proficiency III
 SSQL1113 Statistics for Social Science  3 Nil
 SCCT1013 Information Communication Technology (ICT) and Society  3 Nil
 SCCT1033 Introduction to Media Technology 3 Nil
 SCCT1043 Fundamental to Advertising 3 Nil
 SCCT1053 Fundamental to Journalism 3 Nil
 SCCT1063 Basic Broadcasting 3 Nil
 SCCT1083 Media Theory 3 Nil
 SCCT1093 Visual Media 3 Nil
 SCCT2033 Media Writing 3 Nil
 SCCT2043 Photography 3 Nil
 SCCT2063 Media Ethics and Law 3 Nil
 SCCT2073 Creativity and Media Aesthetics 3 Nil
 SCCT3023 Research Methodology in Media 3 Nil
 SCCT3033 Media Psychology 3 Nil
 SCCT3043 Seminar in Media 3 Nil
SCCT3996 Thesis 6 SCCT3023 Research Methodology in Media
 SCTX3908 Industrial Training 8

Passed and completed all courses in programme structure
 
 * Local students are required to choose SBLM1013 Introduction to Translation to fulfill the programme core requirements.
** International students are required to choose ONE (1) course SBLM1013 Introduction to Translation OR SBLE3173 English for Professional Communication to fulfill the programme core requirements.
. .

Students are required to choose ONE (1) of the following foreign languages and completing the three levels of the components.

Students are NOT allowed to choose their own native language.

Students from Chinese schools  are NOT allowed to choose Mandarin.

Students form Islamic religious schools are NOT allowed to choose Arabic.

Students from Malaysia, Indonesia, Brunei, Singapore and Southern Thailand are NOT allowed to choose Malay.

 CODE                COURSE   CREDIT HOURS   
 SBLF1013          Spanish I                             3
 SBLF2013    Spanish II                 3
 SBLF3013    Spanish III 3
     TOTAL 9

 

 

 

 

                                                OR

 CODE                COURSE   CREDIT HOURS   
 SBLF1023          German I                             3
 SBLF2023    German II                 3
 SBLF3023    German III 3
     TOTAL 9

                                               

 

 

 

                                                OR

 CODE                COURSE   CREDIT HOURS   
 SBLF1033          Japanese I                          3
 SBLF2033    Japanese II                 3
 SBLF3033    Japanese III 3
     TOTAL 9

                                               

 

 

 

                                                OR

 CODE                COURSE   CREDIT HOURS   
 SBLF1043          Arabic I                               3
 SBLF2043    Arabic II                 3
 SBLF3043    Arabic III 3
     TOTAL 9

                                               

 

 

 

                                                 OR

 CODE                COURSE   CREDIT HOURS   
 SBLF1053          Mandarin I                          3
 SBLF2053    Mandarin II                 3
 SBLF3053    Mandarin III 3
     TOTAL 9

                                               

 

 

 

                                                 OR

 CODE                COURSE   CREDIT HOURS   
 SBLF1063          Thai  I                                 3
 SBLF2063    Thai II                 3
 SBLF3063    Thai III 3
     TOTAL 9

                                               

 

 

 

                                                  OR

 CODE                COURSE   CREDIT HOURS   
 SBLF1073          French I                             3
 SBLF2073    French II                 3
 SBLF3073    French III 3
     TOTAL 9

                                               

 

 

 

                                                 OR

 CODE                COURSE   CREDIT HOURS   
 SBLF1083          Korean I                             3
 SBLF2083    Korean II                 3
 SBLF3083    Korean III 3
     TOTAL 9

                                                

 

E E

Students are required to choose ONE (1) of the following fields:

1. DIGITAL ADVERTISING

    CODE        COURSE CREDIT HOURS   PREREQUISITE 
 SCCT2213      Creativity and Advertising Strategy        
3
  Nil
 SCCT2223    Copy Writing in Advertising 3  Nil
 SCCT3213    Interactive Advertising  3  Nil
 SCCT3223    Analysis and Decision Making in Advertising  3  Nil
 SCCT3233    Media Integrative Marketing 3  Nil
 SCCT3253    Digital Advertising Management 3  Nil

                                                                                OR

2. ELECTRONIC JOURNALISM

    CODE        COURSE CREDIT HOURS   PREREQUISITE 
 SCCT2313      News Writing      
3
  Nil
 SCCT2323    Investigative News Report   3  Nil
 SCCT3313    News Editing  3  Nil
 SCCT3323    Photo Journalism 3  Nil
 SCCT3333    Electronic Journalism Management                 3  Nil
 SCCT3353    Journalism Content Analysis 3  Nil

                                                                                OR

3. DIGITAL BROADCASTING

    CODE        COURSE CREDIT HOURS  PREREQUISITE 
 SCCT2413      Electronic Script Writing        
3
  Nil
 SCCT2423    Online Radio Production 3  Nil
 SCCT3413    Video Directing  3  Nil
 SCCT3423    Digital Video Production 3  Nil
 SCCT3433    Digital Broadcasting Management 3  Nil
 SCCT3453    Broadcasting Content and Audience Analysis  3  Nil

                                                                               

F F
Students are allowed to choose one course offered by other programmes or schools based on the following criteria: 

 i.  Must meet the prerequisite of the course if such course requires (any prerequisites).
ii.  Equivalent courses will not be considered as free elective courses.

 

Total CREDIT HOURS: 123

Proposed courses to be taken for Bachelor of Media Technology (Hons.) by semester:

P A P A
         SEMESTER 1   SEMESTER 2  
 CODE          COURSE
    CREDIT HOURS   |    CODE    COURSE
 CREDIT HOURS 
 BPME1013    Introduction to Entrepreneurship
 3    MPU1013      
Appreciation of Ethics and Civilisation      
 3
 SBLEXXX    English Core       
3    SBLEXXX English Core
  3
 SADN1033    Malaysian Nationhood Studies
 3    SCCT1043 Fundamental to Advertising
  3
 SCCT1033    Introduction to Media Technology   
3    SCCT1053
 Fundamental to Journalism
  3
 SCCT1013    Info. Comm. Technology (ICT) & Society
 3    SCCT1063 Basic Broadcasting
  3
   Foreign Language I
 3   
Foreign Language II
  3
 VXXXXXX
    Co-Curriculum I 1    VXXXXXX
 Co-Curriculum II 1
 Total 19     Total  19
Programme Objectives Programme Objectives
        SEMESTER 3          SEMESTER 4  
 CODE          COURSE    CREDIT HOURS   |    CODE    COURSE CREDIT HOURS 
 SBLEXXX      
   English Core                            
3    SSQL1113          
Statistics for Social Science          
 3
 SCCT1083    Media Theory                    
3    SCCT2043 Photography 
 3
 SCCT1093    Visual Media                              
3    SCCT2063 Media Ethics and Law
  3
 SCCT2033    Media Writing    
3    SCCT2073 Creativity and Media Aesthetics
  3
 
   Programme Elective I    
3    SCCT3023  
Research Methodology for Media
  3
 
   Foreign Language III
 3   
Programme Elective  II
  3
 VXXXXXX
    Co-Curriculum III                                   
1     VXXXXXX
 Co-Curriculum IV
1
 Total 19     Total  19
Programme Learning Outcomes (PLO) Programme Learning Outcomes (PLO)
          SEMESTER 5          SEMESTER 6  
 CODE          COURSE
 CREDIT HOURS
 |    CODE    COURSE
 CREDIT HOURS 

 SBLM1013

*/**

    Introduction to Translation                            
3      BPMN1013         
Principles of Management         
 3

 SBLE3173

**

    English for Professional Communication   
3      MPU1043 Philosophy and Current Issues 
 3
 
   Programme Elective III
 3      SBLE3163 Public Speaking Skills
  3
     Programme Elective IV 
3      
Elective Programme V
  3
 SCCT3033    Media Psychology
3      
Elective Programme VI
  3
 SCCT3996    Thesis
 6      SCCT3043 Seminar in Media
  3
          Free Elective  3
 Total 18       Total    21

 

 

 

 

 

 

 

 

 

 

 

*Local students are required to choose SBLM1013 Introduction to Translation to fulfil the programme core requirements.

**International students are required to choose ONE (1) course SBLM1013 Introduction to Translation OR SBLE3173 English for Professional Communication.

SCCT3996 Thesis  has to be registered on Semester 5 and can be taken in two semesters, Semester 5 and Semester 6, respectively.

Y4 Y4
         SEMESTER 7  
CODE          COURSE
    CREDIT HOURS  
SCTX3908      
   Industrial Training                         8
TOTAL 8

Total 123 Credit Hours