MSc (Managerial Communication) The main aim of this programme is to produce graduates who can work independently, are skilled, competent, creative, and innovative, with in-depth knowledge in their related areas of research and are able to contribute to the body of knowledge in communication management. Master of Arts (Communication) is offered in Coursework, and Coursework and Dissertation.
Coordinator:
Ts. Dr. Nassiriah binti Shaari
Tel: +604-928 5815
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
PROGRAMME STRUCTURE- (A) Coursework
The Master of Science (Managerial Communication) by coursework is a 43-credit-hour programme which comprises of:| MODE OF STUDIES | COURSES |
|---|---|
| CORE COURSES (16 CREDIT HOURS) |
SCCG5113 Managerial Communication SCCG5123 Advanced Communication Theory SCCG5153 Quantitative Applications in Communication Research SCCG5163 Qualitative Applications in Communication Research SZRZ6014 Research Methodology |
| MANAGERIAL COMPONENTS (15 CREDIT HOURS) |
SCCG5213 Perspective of Human Communication in organizations SCCG5223 Diversity and Communication in Workgroup SCCG5233 Theories and Strategies in Persuasion SCCG5243 Communication and Global Working Environment SCCG5253 Corporate Communication |
| ELECTIVE COURSES/ APPLICATION COMPONENTS (6 CREDIT HOURS) |
Choose any 2 courses from one of the following components: (A) ORGANIZATION SCCG5313 Communication and Information Technology SCCG5333 Organizational Image Management SCCG5343 New Media Management SCCG5543 Seminar of Managerial Communication (B) MEDIA MANAGEMENT SCCG5413 Media Organization Management SCCG5423 Media Ethics and Law SCCG5433 Broadcast Journalism SCCG5453 Seminar in Media and Journalism |
| PROJECT PAPER (6 CREDIT HOURS) |
SGDZ6996 Project Paper |