Dr. Sabrina Mohd Rashid Profile Page
Dr. Sabrina Mohd Rashid
Senior Lecturer
Multimedia Technology
...
604 - 928 5906
www.expertise.uum.edu.my/DOE/DisplayWebsite_portal.aspx?ad_doe=sabrina

Academic Qualification

MSc in Corporate Communication, UPM
BSc in Media Innovation, MMU
PhD in Marketing, Lincoln University

Teaching

CCT2013 INTEGRATIVE MEDIA
CCT3143 CREATIVE MEDIA
SCCT2033 MEDIA WRITING
EEP1032 PERSONAL DEVELOPMENT AND CHARACTER BUILDING
SCCT1043 FUNDAMENTAL TO ADVERTISING
EEP2032 LIVING IN THE MULTI-CULTURAL SOCIETY
SCCT2033 MEDIA WRITING
SCCT2223 COPY WRITING IN ADVERTISING

Research Interest

Branding, SMEs, Internal Culture, Media

Publication

• Rashid, S. M. (2012). An Exploration of the process of brand identity building and internal organisational culture (Doctoral dissertation, Lincoln University).
• Sarif, S. M., Mutalib, A. A., Mohd Rashid, S., & Omar, A. C. (2013). Diffusion of iTV Advertising in Malaysia: The Industry Players' Perspectives. Paper presented at the International Conference on Informatics and Creative Multimedia (ICICM).
• Omar, A. C., Shiratuddin, N., Sarif, S. M., Mutalib, A. A., & Mohd Rashid, S., (2013). Identification of Research Gap: T-Commerce Impulse Purchase for iTV Advertising. Paper presented at the International Conference on Informatics and Creative Multimedia (ICICM).
• Mohd Rashid, S., Ghose, K. (2012). Good Coffee + Great culture =Awesome Café Brand? Would Kapferer agree? (Will be presenting at) International Conference in Marketing, Noida, 12th – 13th January. Indian Institute of Management Lucknow, India.
• Mohd Rashid, S., Ghose, K., Cohen, D. (2011). Internal Organizational Culture in Brand Building. Paper presented at the Marketing Asia Group Conference, Wellington, 29th May – 1st June. Wellington, NZ: Victoria University.

Additional Information

The only person who is educated is the one who has learned how to learn and change, by Carl Rogers.

CV

Salam and Hello all :D
UpdatedTitleDescription
26/05/2014 16:05:50My CV
This is a brief CV of mine. Please contact me shall you need further info. Thank you :)
 

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