Dr. Mohd. Khairie Ahmad Profile Page
Dr. Mohd. Khairie Ahmad
Senior Lecturer
Communication
...
604 - 928 5870
www.expertise.uum.edu.my/DOE/DisplayWebsite_portal.aspx?ad_doe=khairie

Academic Qualification

PhD (Communication University of Queensland, Australia (2011)

Master of Arts (Communication), Universiti Sains Malaysia (1999).

Bachelor in Public Administration (Hons.), Universiti Utara Malaysia (1997).

Associate Member, Malaysia Institute of Management (MIM)-(2013).

Teaching

POSTGRADUATE
SCCG5013 Communication for Managers
SCCG5113 Managerial Communication
SCCG5233 Theory and Strategy in Persuasion
SCCG5243 Communication in Global Workplace
SCCG5333 Organisational Image Management
SCCG5163 Qualitative Application for Communication Research
SZRZ6014 Research Methodology

UNDERGRADUATE
SCCA3023 Communication Audit
SCCA2013 Communication Research Methods
SCCD3223 Persuasive Communication
SCCG3133 Communication & Organisational Change
SCCG3113 Organisational Communication
SCCA2063 Ethics & Leadership in Communication
SCCA1013 Introduction to Communication
SCCA1023 Communication Theory
SCCT1013 Introduction To Communication Technology
SCCA3013 Strategic Communication Management
SCCA2073 Public Relations
SK2013 Negotiation Communication
SK3043 Development Communication
SK3073 International Media Analysis
SK3313 Development of Rural & Peasant Society
SK3343 Communication Campaign
SK3373 Issues in Development Communication
SK3383 Development Communication Seminar
SZ2003 Research Methods for Social Science
AN1003 Introduction to Social Sciences
AN1042 Malaysia Nation Building
VRB021 Community Service II
VRB301 Community Service III
VRB401 Community Service IV

Research Interest

i. Health Communication
ii. Communication for Social Change
iii. Media and Society
iv. Political Communication

Current Research Projects:

1. Health Communication: Examining Islamic-Based Health Promotion Model. [2012-2013, FRGS/National Grant-RM47,500]
2. Ideology And Leadership of Malaysian Film Producer. [2012-2014, LRGS/National Grant -RM50,000]
3. Discourse and portrayal of Health Communication in Malaysia Main Stream Newspaper. [2012-2013, UUM-RM5,000]
4. Communication and Ethnic: Advance Analysis of Validity and Reliability of Malaysian Malay Community Communication Culture Instrument. [2011-2013, UUM-RM10,000]
5. Philosophy and Methodology of Health Communication Research in Malaysia: An Analysis of Past Research. [2010-2013, UUM-RM10,000]
6. Changes in Perception, Psychology and Communications Among Students Based on Student Development Group Program (SDG) in Universiti Utara Malaysia. [2010-2013, UUM-RM10,000]
7. UUM’s Student Perspectives on 1 Malaysia Concept. [2010-2013, UUM-RM10,000]

Publication

1. Amiza Hazni Mohd Radzi & Mohd Khairie Ahmad. (2012). Awareness and Constraints of Intercultural Communication: A Scenario of AFS Exchange Student Programs. Proceedings of the Malaysian International Conference on Academic Strategies in English Language Teaching. Shah Alam: Universiti Teknologi MARA Malaysia

2. Pavithra Aridass, Mohd Khairie Ahmad & Hassan Abu Bakar. (2012). Cultural Communication Competent in Malaysia Medical Tourism Industry. Proceedings of the 3rd International Conference on Communication & Media. Sintok: Universiti Utara Malaysia

3. Mohd Khairie Ahmad & Che Su Mustaffa. (2012). Horizon and perspective of health communication research in Malaysia. Proceedings of the 3rd International Conference on Communication & Media. Sintok: Universiti Utara Malaysia.

4. Mohd Khairie Ahmad (2012). Cultural Sensitivity in Health Communication: Tapping the Vision of Islamic Communication. Proceedings of the 9th. Pacific and Asian Communication Association Conference. Seoul: PACA.
5. Ahmad, M.K. & Harrison, J. (2011). Cultural Sensitivity in Health Promotion Programs: Islamic Persuasive Communication in Pasadeos, Y. (ed). Advances in Communication and Mass Media Research. Athens, Greece: ATINER (167-180).

6. Ahmad, M.K., Harrison, J. & Davies, C.L. (2010). ‘Sacred communication: Exploring the attributes of health promotion programs in the faith-based media’ in Buyong, M. et. al. (eds.). Potrayal of Islam in the media. Nilai: University Sains Islam Malaysia.

7. Mustafa, C.S., Ahmad, M.K., & Dalib, S. (2010). Komunikasi dan Perubahan Organisasi, Modul PLK. PACE: Sintok, Kedah.

8. Halim, H., Ahmad, M.K., & Yusof, N. (2010). Komunikasi Pengurusan Strategik, Modul PLK. PACE: Sintok, Kedah.

Additional Information

PhD Supervision

1. Jamhur Poti - Demokratisasi Kontruksi Sosial Media Massa Terhadap Realitas Perilaku Masyarakat di Era Globalisasi [2011-Ongoing]
2. Adibah Ismail - Analyzing the State of Investigative Journalism in Malaysia from Practitioners' Perspectives UUM [2011-Ongoing]
3. Afeez Nawfal Mohd Isa - Pemaparan Unsur Heteroseksual dalam Filem Remaja Melayu Dekad 21: Suatu Pemaparan Ideologi Dominan dalam Teks Budaya di Malaysia [2011-Ongoing]
4. Ibrahim Ganiyu - The Impact of Information and Communications Technology on Mass Communications in Nigeria UUM [2011-Ongoing]
5. Khaled M.I. Abufayyad - A Content and Frame Analysis of News about the Environment in Malaysia: A comparative study of Malay and English Language Newspapers UUM [2011-Ongoing]
6. Mohd Baharudin Bin Mohd Hadza - Kefahaman dan amalan komunikasi pembangunan berpenglibatan dari perspektif khalayak di Komuniti Bestari, Perlis. [2011-Ongoing]
7. Kadiri Kehinde Kadijat- Ownership Influence on the Patterns of development news reportage in the Nigerian Press [2011-Ongoing]
8. Azlinda Boheran Nudin - Promosi Kesihatan: Satu Pendekatan Tanggungjawab Sosial Korporat (CSR) Syarikat Berkaitan Kerajaan (GLC) Di Malaysia [2012-Ongoing]9 Nurul Husna Akhmar - Komunikasi Kesihatan: Falsafah dan Kandungan Iklan Anti Merokok Di Malaysia [2012-Ongoing]
9. Pavithra Aridass - A Study of Internal Communication Practice of Astro All Asia Networks [2011-Ongoing]
10. Joyce Cheah Lynn-Sze - Komunikasi Keminpinan Tun Dr. Mahathir Dari Perspektif Masyarakat Cina di Negeri Kedah [2012-Ongoing]
11. Nan Zakiah Megat Ibrahim - Jurang Digital di Kalangan Masyarakat Luar Bandar [2012-Ongoing]
12. Ramdani Abbas - The Moderating Role of Islamic Instructions (Law) in the Islamic Negotiation Principles; Practices by Prophet Mohammed (PBUH) [2012-Ongoing]
13. S. Maartandan Suppiah - Communication for Social Change: Exploring Maharthir’s Leadership Communication on Indian Community in Malaysia [2013-Ongoing]

Master Supervision

1. Wan Muhammmad Rizuan Wan Samsudin – Pengaruh Lagu Berunsurkan Patrotisme Terhadap Semangat Cintakan Negara. [2013 Completed]
2. Norshazizah Sirrajudin – Kecenderungan Terhadap Periklanan Atas Talian Dalam Kalangan Mahasiswa: Faktor Pengaruh, Elemen Pembujukan dan Keberkesannya. [2013 Completed]
3. S Maartandan Suppiah – Product Branding and Nation Building: The Influence of 1Malaysia Logo. [2013 Completed]
4. Nurulsyahida Ahmad – Ciri, Pengaruh dan Kesan Komunikasi Pembujukan Terhadap Tingkahlaku Pembelian Atas Talian. [2013 Completed]
5. Nor Aine Jamil Exman – Komunikasi Pegawai Perubatan Dengan Pesakit: Keberkesanan dan Gaya Penyampaian Mesej di Pusat Kesihatan Unievsriti Utara Malaysia. [2013 Completed]
6. Amiza Hazni Mohd Radzi - A study on the effectiveness of AFS (Antarabudaya Malaysia) as a platform to promote intercultural communication among youngsters and adults in Malaysia [2012 Completed]
7. Nurul Aina Salleh - Analisis Kandungan Laman Web Kesihatan Berhubung Dengan Ciri Interaktiviti, Kandungan & Animasi: Perbandingan Organisasi Kerajaan & Bukan Kerajaan [2012 Completed]
8. Nur Hafiza Rahaman - Analisis Tema, Isu dan Mesej Kesihatan Dalam Filem Melayu Terpilih [2012 Completed]
9. Azlinda Boheran Nudin -Pemahaman dan amalan identity korporat dalam kalangan agensi kerajaan di negeri Kedah. [2011 Completed]
10. Qusai Ahmad Mahmod -Communicating and customer loyalty: A study on mobile phone service providers among international students in Malaysia. [2010 Completed]
11. Abdallah Hamed Awad Masadeh - The relationship between transformational leadership communication and motivation in telecommunications company in Jordan. [2010 Completed]

CV

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30/10/2013 08:09:59Mohd Khair...
 

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