Dr. Siti Mahfuzah Sarif Profile Page
Dr. Siti Mahfuzah Sarif
Deputy Dean
Multimedia Technology
...
604 - 928 5802 / 5888
www.expertise.uum.edu.my/DOE/DisplayWebsite_portal.aspx?ad_doe=ctmahfuzah

Academic Qualification

2011
Doctor of Philosophy
Universiti Utara Malaysia

2007
Master of Science (Information Technology)
Universiti Utara Malaysia

2002
Bachelor of Information Technology (Honors)
(Multimedia Systems)
Multimedia University

1999
Pre University Science
Multimedia University
Foundation Study (Science)

Teaching

QQM 1023 Managerial Mathematics
(Undergraduate)

TIK 2023 Computer Architecture
(Undergraduate)

TIV2023 Graphic & Computer Animation
(Undergraduate)

TIV3103 User Centered Design
(Undergraduate)

STID 1103 Computer Applications in Management
(Undergraduate)

STIV3013 WWW Programming
(Undergraduate)

STIV2013 Human Computer Interaction
(Undergraduate)

STIV3073 Multimedia Seminar
(Undergraduate)

SCIM1033 Introduction Digital Media
(Undergraduate)

SCIM3043 Creative Industry Entrepreneurship
(Long Distance Programme)

STIV3053 Internet Technology & Services
(Undergraduate)

Research Interest

Creative Content Technologies
Human Computer Interaction
Computer Aided System

Publication

Norfiza, I., Norshuhada, S., Siti Mahfuzah, S., Syamsul Bahrin, Z., Haslina, M., Azizi, A. (2013). Youth Personal Decision Aid (YouthPDA): The Preferred Youth Decision Making Areas. Proceeding of 4th International Conference on Computing and Informatics, Kuching.

Norshuhada, S., Shahizan, H., Nor Laily, H., Siti Mahfuzah, S., & Muhamad Shahbani, A.B. (2013). Focus Group Evaluation on IPTComKitTM Commercialization Model. Proceedings of the 7th International Conference on Communications and Information Technology, Cambridge, MA.

Norshuhada, S., Siti Mahfuzah, S., Syamsul Bahrin, Z., Mahmoud, E.N. (2013). mBook Builder for Children: Measuring Usage and Learning Time. International journal of Information Technology and Computer Science, 11 (1).

Siti Mahfuzah, S., Norshuhada, S., & Syamsul Bahrin, Z. (2013). mBook Builder for Children: Identifying Functionalities Through Participatory Design. Proceedings of LEADS Seminar 2013, Universiti Utara Malaysia.

Norshuhada, S., Shahizan, H., Muhamad Shahbani, A.B., Nor Laily, H., & Siti Mahfuzah, S. (2013). Focus Group Evaluation on IPTComKitTM Commercialization Model. Proceedings of the 7th International Conference on Communications and Information Technology (CIT '13), Cambridge.

Syamsul Bahrin, Z., Norshuhada, S., & Siti Mahfuzah, S. (2012). Acceptability Factors if Iris-Based Authentication Method in Public Zones. Proceedings of 3rd International Soft Science Conference (ISSC) 2012, Phnom Penh City.

Siti Mahfuzah, S., & Syamsul Bahrin, Z. (2012). Decisional Guidance for Computerized Personal Decision Aid (ComPDA). Proceedings of KMICE’12, Johor Bahru.

Syamsul Bahrin, Z., Norshuhada, S., & Siti Mahfuzah, S., (2012). Towards Developing Cognitive Process Mobile Game-Based Training (mGBT) Model. Proceedings of KMICE’12, Johor Bahru.

Siti Mahfuzah, S. (2011). Conceptual Design Model of Computerized Personal-decision Aid (ComPDA). Ph.D Thesis, Universiti Utara Malaysia.

Sarif, S. & Shiratuddin, N. (2010). Measuring Helpfulness of Personal Decision Aid Design Model. Global Journal of Computer Science and Technology, 10(5), 64-80.

Norshuhada, S. & Siti Mahfuzah, S. (2009). The md-Matrix: a learning tool in the mobile application development course. International Journal of Mobile Communications, 7(4), 494-514.

Norshuhada, S. & Siti Mahfuzah, S. (2009). Construction of Matrix and e-Matrix for Mobile Development Methodologies. In Unhelkar, B. (Ed.), Handbook of Research in Mobile Business: Technical, Methodological and Social Perspectives, pp. 113-126. IGI Global: USA.

Norshuhada, S. & Siti Mahfuzah, S. (2009). md-Matrix: An assistive learning tool in blended project based learning for mobile development course. In Same places, different spaces. Proceedings of Ascilite Auckland 2009.

Norshuhada, S. & Siti Mahfuzah, S. (2009). ep-Matrix: A Computerized Decision Aid Incorporating Pugh Matrix Analysis for Purchasing Decision. In ICT and Industry: The way forward. Proceedings of International Conference on Software Engineering & Computer Systems (ICSECS’09), Pahang.

Norshuhada, S. & Siti Mahfuzah, S. (2008). md-Matrix: Mobile Application Development Methodologies Matrix. Proceedings of the International Multi-Conference of Engineers and Computer Scientists, Hong Kong.

Siti Mahfuzah, S. (2007). Construction of Matrix for Mobile Development Methodologies (Master Dissertation, Universiti Utara Malaysia).

Siti Mahfuzah, S. (2002). Development of Turing Machine Simulation using Java3D (BSc. IT Dissertation, Multimedia University).

Additional Information

Professional Membership:
--------------------------------
Member of IEEE (Advancing Technology for Humanity)
2013 (Active)

Member of Malaysia IT Society (MITS)
2010-2012

Awards:
----------
1. Best Award at Malaysia Technology Expo (MTE) 2008, Agent Assisted md-Matrix (Mobile Development Methodologies Matrix), Kuala Lumpur.

2. Gold Medal at Malaysia Technology Expo (MTE) 2008, Agent Assisted md-Matrix (Mobile Development Methodologies Matrix), Kuala Lumpur.

3. Silver Medal at the 36th International Exhibition of Inventions of Geneva 2008, Agent-Assisted eDecision-Matrix: md-Matrix & ep-Matrix.
Salon International des Inventions, Geneva

4. Gold Medal at International Innovation Expo (ITEX) 2008, AADMA - Avatar Assisted Decision Making Advisor in Retail Environment, Kuala Lumpur.

5. Silver Medal at Seoul International Invention Fair (SIIF) 2008, ep-Matrix - Decision Making eTool, Seoul.

CV


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