Dr. Bahtiar Mohamad Profile Page
Dr. Bahtiar Mohamad
Postgraduate Coordinator
Communication
...
604 - 928 5815 / 5859
www.expertise.uum.edu.my/DOE/DisplayWebsite_portal.aspx?ad_doe=mbahtiar

Academic Qualification

PhD in Marketing (Corporate Communication)
Brunel University, London, United Kingdom

Master of Science (Corporate Communication)
Universiti Putra Malaysia, Serdang, Selangor

Bachelor of Business Administration (Hons) in Finance
Universiti Kebangsaan Malaysia, Bangi, Selangor

Teaching

SCCG5153 Corporate Communication
SCCA2073 Public Relations
SCCA5013 Communication for Manager
SCCG5333 Organizational Image Management

Research Interest

Corporate Communication & Strategy
Corporate Identity
Corporate Branding
Investor Relations

Publication

Books

1. Bahtiar Mohamad (2009). Corporate Communication. Singapore: Cencage Learning Pte Ltd. [in Malay]

2. Syd Abdul Rahman Syd Zin, Bahtiar Mohamad, Haslina Halim & Suhaini Muda (2009). Communication and Ethics in Leadership. Kuala Lumpur: Pearson Publication Sdn Bhd. [in Malay]

3. Bahtiar Mohamad & Syd Abdul Rahman Syd Zin (2008). Organizational Communication: Issues and Challenges in the New Millennium. (Editor). Sintok: Universiti Utara Malaysia Press. [in Malay]

4. Che Su Mustaffa, Hassan Abu Bakar & Bahtiar Mohamad (2008). Communication Issues in Malaysia: The Application of Empirical Research. (Editor). Kuala Lumpur: Pearson Publication Sdn Bhd. [in Malay]

5. Romlah Ramli & Bahtiar Mohamad (2007). The Collections of Inaugural Lecture by Adjunct Professor, Faculty of Communication and Modern Languages. (Editor). Sintok: Universiti Utara Malaysia Press. [in Malay]

6. Syd Abdul Rahman Syd Zin & Bahtiar Mohamad (2007). Leadership Communication: Facing Global Challenges. (Editor). Kuala Lumpur: Pearson Publications Sdn Bhd. [in Malay]

7. Bahtiar Mohamad, Hassan Abu Bakar dan Saidathul Nizah Mat Tazin (2005). Public Relations: Strategies and Practices. Singapore: Thomson Asia Pte Ltd. [in Malay]


Book Chapter


8. Bahtiar Mohamad (2008). Corporate Communication: Concept and Functions. In Bahtiar Mohamad & Syd Abdul Rahman Syd Zin (2008). Organizational Communication: Issues and Challenges in the New Millennium. (Editor). Sintok: Universiti Utara Malaysia Press. [in Malay]

9. Bahtiar Mohamad (2008). Content Analysis on Investor Relations Website in Malaysia. In Che Su Mustaffa, Hassan Abu Bakar & Bahtiar Mohamad (2008). Communication Issues in Malaysia: The Application of Empirical Research. (Editor). Kuala Lumpur: Pearson Publication Sdn Bhd. [in Malay]

10. Bahtiar Mohamad (2007). The Role of Image in Creating Quality Leadership. In Syd Abdul Rahman Syd Zin & Bahtiar Mohamad (2007). Leadership Communication: Facing Global Challenges. (Editor). Kuala Lumpur: Pearson Publications Sdn Bhd. [in Malay]

11. Bahtiar Mohamad dan Hassan Abu Bakar (2007). Relationship between Image and Corporate Reputation in Malaysia. In Armida S. Alisjahbana, Ramdan Panigoro & Parikesit (2007). Indonesia dan Malaysia dalam Era Globalisasi dan Desentralisasi: Mewujudkan Kemakmuran Bersama (Editor). Bandung: Universitas Padjadjaran. [in Malay]

12. Bahtiar Mohamad (2007). Climate and Culture in Organizations. In Che Su Mustaffa (2007). Introduction to Organizational Communication. Pearson Publications Sdn Bhd. [in Malay]

13. Bahtiar Mohamad (2003). Journalism. In Mohd Khairie Ahmad dan Mohd Baharudin Othman (2003). Introduction to Communication. Universiti Utara Malaysia Press. [in Malay]


Modules

14. Bahtiar Mohamad, Nik Adzrieman Abd Rahman, Nor Hayati Mohd Jalil dan Jamilah Jamal (2008). Public Relations Module. PACE, UUM. [in Malay]

15. Syd Abd Rahman Syd Zin, Bahtiar Mohamad, Haslina Halim & Suhaini Muda (2008). Ethics and Communication in Leadership Module. PACE, UUM. [in Malay]

16. Bahtiar Mohamad, Nik Adzrieman Abd Rahman, Nuredayu Omar dan Awan Ismail (2006). Introduction to Organizational Communication Module. PACE, UUM. [in Malay]


Articles in Journal

17. Che Su Mustaffa, Hassan Abu Bakar and Bahtiar Mohamad (2010). The Supervisory Communication-Commitment to Workgroup Model: Example on a Malaysia Organization. Journal of US-China Public Administration. Vol. 7, No. 1, pp. 13-23.

18. Nik Adzrieman Hj Abd Rahman, Suhaini Muda and Bahtiar Mohamad (2009). Media and Social Responsibility from Social Work Perspective: Malaysian Context. Journal of Welfare for The Correction. Vol. 16, pp. 145-161.

19. Hassan Abu Bakar, Che Su Mustaffa and Bahtiar Mohamad (2009). LMX quality, supervisory communication and team-oriented commitment: A multilevel analysis approach. Corporate Communications: An International Journal. Vol. 14, No. 1, pp. 11 – 33.

20. Mohamad Khairi bin Mohamad@Alwi and Bahtiar Mohamad (2009). Environmental Interpretation and Tourism: A Literature Review, Current Implimentation and Future Orientation. Cakra Wisata. Vol. 10, No. 1, pp. 27-44.

21. Bahtiar Mohamad and Hassan Abu Bakar (2008). Determinants and Consequences of Corporate Communication Management: The Review of the Current Literature and a Conceptual Model. Jurnal Manajemen Pemasaran, Vol. 3, No. 1, pp. 8-18.

22. Bakar, A. H., Bahtiar, M and Mustafa, C.S. (2007). Superior-Subordinate Communication Dimensions and Working Relationship: Gender Preferences in a Malaysian Organization. Journal of Intercultural Communication Research. Vol. 36, No. 1 (March 2007).

23. Bahtiar Mohamad, Hassan Abu Bakar and Nik Adzrieman Abdul Rahman (2007). Relationship between corporate identity and corporate reputation: A case of a Malaysian higher education sector. Jurnal Manajemen Pemasaran. Vol. 2, No. 2. pp. 81-89.

24. Bahtiar Mohamad, Hassan Abu Bakar and Nik Adzrieman Abdul Rahman (2007). The Role of Corporate Identity in the Malaysian Higher Education Sector. Jurnal Komunikasi Massa. Vol. 1, No. 1, pp. 42 – 59. (July 2007)

25. Bakar, A. H., Mustafa, C.S. and Bahtiar, M (2007). Leader-ember Exchange and Cooperative Communication Between Group Members: Replication of Lee (1997, 2001) Study on Malaysia Respondents. Human Communication. A Publication of the Pacific and Asian Communication Association. Vol. 10, No. 3, pp. 259 – 274.

26. Hassan Abu Bakar and Bahtiar Mohamad (2004). Dimension of supervisory communication and organization commitment: Case a Malaysian Organisation. Malaysian Journal of Languages and Communications.

27. Hassan Abu Bakar, Bahtiar Mohamad and Iran Herman. (2004). Leader-member exchange and superior-subordinate communication behaviour: A case of a Malaysian organization. Malaysian Management Journal,8(1), 83-93.

28. Hassan Abu Bakar & Bahtiar Mohamad (2004). Relationship between Supervisor – Subordinate Communication and Working Relationship. Utara Management Journal. Vol 1(1). June 2004.

29. Bahtiar Mohamad, Hassan Abu Bakar dan Mohd Khadaffi Hj Rofie (2004). Image of Islam in Print Media: The Content Analysis on Malaysian Newspaper. Malaysian Journal of Languages and Communications.[in Malay]

30. Bahtiar Mohamad dan Mohamad Khadafi Rofie (2004). Image of Islam in Print Media. PEMIKIR. Julai – September. Kuala Lumpur: Utusan Publications Sdn Bhd. [in Malay]

31. Bahtiar Mohamad dan Muhammad Afifi Abd Razak. (2004). Identity is a Projection of Image and Reputation of Today's Leaders. PEMIKIR. Januari – Mac. Kuala Lumpur: Utusan Publications Sdn Bhd. [in Malay]

32. Bahtiar Mohamad, Saidathul Nizah Mat Tazin and Mohd Baharudin Hadza (2003). Crisis Communication Manual: A Case Study on Tenaga Nasional Berhad. Jurnal Pembangunan Sosial.

33. Bahtiar Mohamad (2003). Identity, Image and Corporate Reputation. PEMIKIR. Julai-September. Kuala Lumpur. Utusan Publications Sdn Bhd. [in Malay]


Articles in Proceeding

34. Haslina Halim, Nik Adzrieman Abdul Rahman and Bahtiar Mohamad (2013). OEs vs SIEs: Exploring the Cross-Cultural Adjustment of Hotel Expatriates in a Multicultural Society. Proceeding of International Conference on Communication, Media, Technology and Design (ICCMTD). May, 2 - 4 2013, Anadolu University - Institute of Communication Sciences, Turkey.

35. Bahtiar Mohamad, Hassan Abu Bakar and Haslina Halim (2012). The Influences of Corporate Culture, ICT Diffusion Innovation and Corporate Leadership on the Corporate Communication Management (CCM): A Managerial Perspective. Proceeding of International Conference on Culture, Communication and Multimedia, December 1, 2012, Universitas Ahmad Dahlan, Yogjakarta, Indonesia. (ISBN 978-602-98919-1-1)

36. Bahtiar Mohamad and T.C. Melewar (2011). A Qualitative Study on the Corporate Communication Management (CCM): Antecedents and Consequences. Proceedings of the Conference on Corporate Communication 2011. June 7 - 10, 2011, Corporate Communication International at Baruch College/CUNY, New York, United States of America.

37. Bahtiar Mohamad and T.C. Melewar (2010). Antecedents and Consequences of Corporate Communication Management (CCM): A Study of Malaysian Public Listed Companies. Proceeding of the 7th International Conference of Corporate Identity/Association Reserach Group. October 1st - 3rd 2010, Leibnzhus Conference Centre, Hannover, Germany.

38. Bahtiar Mohamad and T.C. Melewar (2010). Antecedents and Consequences of Corporate Communication Management (CCM): Review of Literature, Conceptual Model and Research Hypothesis. Conference Proceedings 15th International Conference on Corporate and Marketing Communications, Aarhus School of Business, Aarhus, Denmark. pp. 19-34.

39. Che Su Mustaffa, Hassan Abu Bakar & Bahtiar Mohamad. (2009). Dyadic Relationship Quality and Team-Oriented Commitment. Refereed Proceeding of Australian & New Zealand Communication Association Conference 2009, Queensland University of Technology, Brisbane, Australia - (ISBN: 978-1-74107-275-4). Edited by Professor Terry Flew

40. Bahtiar Mohamad and T.C. Melewar (2009). Investigating the antecedents and consequences of corporate communciation management. Proceedings of the Conference on Corporate Communication 2009. Corporate Communication International at Baruch College / CUNY, USA.

41. Bahtiar Mohamad, Hassan Abu Bakar, Nik Adzrieman Abdul Rahman, Mohd Khairie Ahmad & Mohd Baharudin Othman (2008). Identiti dan Reputasi Korporat Sektor Pendidikan Tinggi di Malaysia. In Conference Proceeding The International Conference on Communication and Media (i-COME'08). Humanities (Communication), College of Art & Science, Universiti Utara Malaysia.

42. Bahtiar Mohamad and Mohd Hafidz Husein (2006). Tourism Industry in Malaysia: The success story of Malaysia Truly Asia Campaign. In Conference Proceedings Tourism and New Asia: Implications for Research, Policy and Practice.Center for Recreation and Tourism Research, Peking University, China - (ISBN: 7-5637-1158-9/F.416). Edited by Bihu (Tiger) Wu and William Feighery.

43. Bahtiar Mohamad dan Hassan Abu Bakar (2006). Corporate Communication: Concept and Functional. In Proceeding National Seminar on Communication. Faculty of Communication and Modern Languages, Universiti Utara Malaysia - (ISBN: 983-42061-1-9)

44. Bahtiar Mohamad dan Hassan Abu Bakar (2005). Relationship between corporate image and reputation. In Proceeding IX Indonesia Malaysia Cultural Symposium. Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia

45. Bahtiar Mohamad dan Hassan Abu Bakar (2005). Global Challenges: The role of corporate identity and reputation of Malaysian Organization. In Proceeding International Conference on Media and Communication 2005 (MENTION 05).

46. Norsiah Abd Hamid, Bahtiar Mohamad dan Hassan Abu Bakar (2004). Penyebaran maklumat korporat melalui laman web: Kajian ke atas syarikat korporat di Malaysia. Proceeding 2nd National Seminar on Communication. Faculty of Communication and Modern Languages. Editor Che Su Mustaffa, Mohd Hafidz Hussein, Nik Adzrieman Hj Abdul Rahman, Norsiah Abdul Hamid dan Suhaini Muda.

47. Bahtiar Mohamad, Mohamad Khadafi Hj Rofie and Hassan Abu Bakar. (2003). Islamic Image in Print Media: A Content Analysis of Malaysian Newspaper. In Proceedings 8th Communication Research Symposium. School of Communication and Media Studies, Universiti Kebangsaan Malaysia. .(ISBN 983-9152-85-8). Editor Mus Chairil Samani, Badrul Redzuan Abu Hassan dan Mat Pauzi Abd Rahman.

48. Hassan Abu Bakar dan Bahtiar Mohamad. (2003). Superior-Subordinate Communication Practice and Job Satisfaction. In Proceedings 8th Communication Research Symposium. School of Communication and Media Studies, Universiti Kebangsaan Malaysia. .(ISBN 983-9152-85-8). Editor Mus Chairil Samani, Badrul Redzuan Abu Hassan dan Mat Pauzi Abd Rahman.

49. Bahtiar Mohamad, Saidatul Nizah Mat Tazin and Mohd Baharudin Hadza. (2003). Crisis Communication Manual: A Case Study on Malaysian Company. In Proceedings National Occupational Safety and Health Conference. School of Management, Universiti Utara Malaysia. Edited by Mumtaj Hassan, Tang Swee Mei, Zuraida Hassan dan Zuryati Mohamed Yusoff. (ISBN: 983-2479-42-8).

50. Hassan Abu Bakar and Bahtiar Mohamad (2003). Relationship Between Supportive Communication and Work Motivation. In Proceedings The 1st International Conference of The Asian Academy of Applied Business 2003. Asian Academy of Applied Business – AAAB, UMS. Edited by Roselina A. Saufi, Junainah Jaidi, Rosle Mohidin, Syed Azizi Wafa dan Mohd Rahimie Abd Karim. (ISBN: 983-2868-00-9).

51. Hassan Abu Bakar and Bahtiar Mohamad (2003). Relationship between superior-subordinate communication and working relationship. In Proceedings Conference on Scientific and Social Research 2003. Bureau Research and Consultancy, Universiti Teknologi MARA (UiTM).

52. Bahtiar Mohamad and Hassan Abu Bakar (2004). Internet used in investor relations activities: Research on Malaysia Islamic corporate companies In Proceedings National Seminar in Islamic Banking & Finance (iBAF) 2004. Faculty of Economic & Muamalat, Islamic University College of Malaysia (IUCM). Edited by Muhamad Muda, Zurina Kefeli @ Zulkifli, Nor Haziah Hashim dan Fara Madehah Ahmad Farid. (ISBN: 983-2950-07-4).

Additional Information

DR. BAHTIAR MOHAMAD is a Senior Lecturer at Communication Department, School of Multimedia Technology and Communication, UUM. With a degree from National University of Malaysia; a Master of Science from Universiti Putra Malaysia, and a PhD from Brunel University, London, United Kingdom, Bahtiar has been serving Universiti Utara Malaysia for approximately 11 years. Formerly, he served as a Head of Communication Department, Faculty of Communication and Modern Languages, UUM for 3 years from 2005 - 2008. He teaches Public Relations, Corporate Communication, Communication for Managers and Organizational Image Management, which all combine to support his hybrid profession linking communication with the management. His qualifications are in Business Administration and Corporate Communication. In recent years, his publication and research interests have focused on corporate communication and public relations. He is carrying out research in the area of corporate identity, corporate image, investor relations and corporate branding from the point of view of public relations and corporate communication. He is Member of Institute of Public Relations Malaysia (MIPR), The Communication and Multimedia Content Forum of Malaysia (CMCF), World Communication Association (WCA) and Pacific & Asia Communication Association (PACA).

CV

My CV
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