Facebook, YouTube and Instagram: Exploring their effects on undergraduate students? personality traits

Hamid, Norsiah Abdul; Ishak, Mohd Sobhi; Yazam, Siti Syamsul Nurin Mohmad
Abstract:
Research presented in this article examines the effects of social media usage on Norman?s (1963) five-factor personality traits. Drawing upon the Five-Factor Model of personality traits, a research model that examines the effect of social media on personality traits was developed.The validated model provides evidence of the effects of Facebook, YouTube and Instagram usage on Extra version, Conscientiousness, Agreeableness, Neurotic ism and Openness to Experience.
Year:
2015
Type of Publication:
Article
Keywords:
Facebook; YouTube; Instagram; Five-factor model; personality traits
Journal:
The Journal of Social Media in Society
Volume:
4
Number:
2
Pages:
138-165
Month:
December
Hits: 6

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