Last updated: 8 March 2017
Bachelor of Communication (Hons.)
Bachelor of Communication (Hons.) is one of the academic programmes offered to undergraduate students under the School of Multimedia Technology and Communication (SMMTC). It has 129 credit hours for students to fulfill during the academic session.It offers 4 (four) specializations or minor courses which are :
- Contemporary Management
- Event Management
- Creative Media
Bachelor of Communication (B.COMM (Hons))
A University Core Courses 25 B Programme Core Courses : i. Core Components 83 ii. Specification or Minor Courses 18 C Elective Course 3 Total Credit Hours 129
A. UNIVERSITY CORE COURSES (25 CREDIT HOURS)
Code Course Credit Hours SADN1013 Islamic and Asian Civilization 3 SADN1043 Ethnic Relationship 3 SADN1033 Malaysian Citizenship Studies 3 SBLE1063 English Proficiency I 3 SBLE2113 English Proficiency II 3 SBLE3123 English Proficiency III 3 SADE1013 Fundamental of Entrepreneurship 3 XxxXxxx Co-curriculum Courses* 4/6
*Choose ONE (1) co-curriculum activity of your interest, which fulfills the co-curricular course requirement.
B. PROGRAM CORE COURSES (83 CREDIT HOURS)
Code Course Credit Hours GMJA1013 Introduction to Social Science 3 SBLM1053 Introduction to Writing 3 SCCA1013 Introduction to Communication 3 SCCA1023 Communication Theory 3 SCCA1033 Communication in the organization 3 SCCT1013 Information Communication Technology and Society 3 SSQL1113 Statistics for Social Science 3 STID1103 Computer Applications in Management 3 BPMN1013 Introduction to Management 3 SCCT1033 Introduction to Media Technology 3 STIV1023 Fundamental of Multimedia 3 SCCA2013 Research Method in Communication 3 SCCA2023 Human Communication 3 SCCA2033 Media and Society 3 SCCA2043 Intercultural Communication 3 SCCA2053 Corporate Writing 3 SCCA2073 Public Relations 3 SCCA2083 Communication Law 3 SCCA2093 Publication Management 3 SCCA2103 Leadership Communication 3 SCCA3013 Strategic Communication Management 3 SCCA3023 Audit in Communication 3 SCCG3153 Corporate Communication 3 SCCZ3106 Mini Thesis 6 SCCX3998 Practicum 8
2. SPECIALISATION OR MINOR COURSES (18 CREDIT HOURS). STUDENTS SHOULD SELECT ONE (1) AREA OFSPECIALISATION/MINOR AS FOLLOWS :
i. CONTEMPORARY MARKETING ii. ENTREPRENEURSHIP BPMM1013 Intro. to Marketing 3 BPME2013 Entrepreneur Skills and Behaviour 3 BPMM2023 Marketing Management 3 BPME3023 Creativity and Innovation 3 BPMM3013 Consumer Behaviour 3 BPME3063 Entrepreneur Network Management 3 BPMM3043 Marketing Strategy and Analysis 3 BPME3033 E-Commerce 3 BPMM3083 Service Marketing 3 BPME3013 Business Growth Management 3 BPMM3133 Retail Management 3 BPME3023 Franchise Business Management 3 BPMM3023 Sales Management 3 BPME3043 Family Business 3 BPMM3113 Brand Management 3 BPMM3023 Sale Management 3 BPMM3103 Integrated Marketing Communication 3 BPMM1013 Intro. to Marketing 3 BPMM3033 Marketing Research 3 BPME2043 Business Plan 3 iii. CREATIVE MEDIA iv. EVENT MANAGEMENT SCCT1033 Intro. to Media Technology 3 GHZA1113 Introduction to Event 3 SCCT1093 Visual Media 3 GHZM2113 Event Marketing 3 SCCT2033 Media Writing 3 GHZS2123 Sociological Aspects of Event Management 3 SCCT2043 Photography 3 GHZT3113 Event Design and Production 3 SCCT2063 Media Law and Ethics 3 GHZT3213 Event Operations & Logistics 3 SCCT2073 Media Creativity and Esthetics 3 GHZP4313 Sport Tourism Event Management 3 SCCT3033 Media Psychology 3 GHZT3133 Event Administration and Coordination 3 SCCT3233 Integrative Media Marketing 3 GHZN3053 Event Risk Management 3 SCCT2323 Investigative News Reporting 3 GHZL3143 Event Fund and Sponsorship 3 SCCT2413 Electronic Script Writing 3 GHZS2113 Sport and Society 3 Note: Students from the National Golf
Academy UUM who enrol in the B.Comm.
(Hons.) MUST choose minor in GOLF MANAGEMENT
GHGM1013 Intro. to Golf Industry 3 GHGM2013 Golf Club & Resort Management 3 GHGM2023 Golf Shop Operations 3 GHGM3023 Managing Golf Lessons 3 GHGM3033 Turf Management 3 GHGM3043 Issues in Golf Management 3
C. ELECTIVE (3 CREDIT HOURS)
Students are allowed to choose one course offered by other programs or faculties based on the following criteria:
1. Must fulfill the course pre-requisite requirements needed.
2. Equivalent courses will not be considered as elective courses.
Proposed Courses To Be Taken For Bachelor Of Communication With Honours (B.Comm.[Hons.]) By Semester
Course Code Semester 1 Credit Hours Course Code Semester 2 Credit Hours SADN1043 Ethnic Relationship3 SADN1013 Islamic and Asian Civilization3 SADN1033 Malaysian Citizenship Studies3 SBLE1033 English for Communication I3 GMJA1013 Introduction to Social Science3 BPMN1013 Introduction to Management3 SCCA1013 Introduction To Communication3 SCCT1013 Information Communication Technology and Society3 SCCA1023 Communication Theory3 SCCA1033 Communication in organization3 xxxxxx1 Co-Curricular Activity 1 SCCT1033 Introduction to Media Technology3 Xxxxxxx1 Co-Curricular Activity1 TOTAL16 TOTAL19
Course Code Semester 3 Credit Hours Course Code Semester 4 Credit Hours SBLE1043 English for Communication II3 SBLE2103 Process Writing3 SBLM1053 Introduction to Writing3 SCCA2053 Corporate Writing3 STID1103 Computer Application In Management3 STIV1023 Fundamental of Multimedia3 SCCA2023 Human Communication3 SCCA2103 Leadership Communication3 SCCA2033 Media and Society3 SCCA2073 Public Relations3 SCCA2043 Intercultural Communication3 SXXXXXX3 One (1) Course from Specialization/Minor3 Xxxxxx1 Co-Curricular Activity1 Xxxxxxx1 Co-Curricular Activity1 TOTAL19 TOTAL19
Course Code Semester 5 Credit Hours Course Code Semester 6 Credit Hours SSQL1113 Statistics for Social Science3 BPME1013 Introduction to Entrepreneurship3 SCCA2083 Communication Law3 SCCA2013 Communication Research Method3 SCCA2093 Publication Management3 SCCA3013 Strategic Communication Management3 SXXXXXX3 One (1) Course from Specialization/Minor3 SXXXXXX3 One (1) Course from Specialization/Minor3 SXXXXXX3 One (1) Course from Specialization/Minor3 SXXXXXX3 One (1) Course from Specialization/Minor3 Xxxxxxx3 Elective Course3 SCCA3153 Corporate Communication3 TOTAL18 TOTAL18
Course Code Semester 7 Credit Hours Course Code Semester 8 Credit Hours SXXXXXX3 One (1) Course from Specialization/Minor3 SCCX3998 Practicum8 SCCA3023 Audit in Communication3 SCCZ3106 Mini Thesis6 TOTAL12 TOTAL8
Total 129 Credit Hours