Bachelor of Communication (Hons.)

INTRODUCTION
 
Bachelor of Communication (Hons.) is one of the academic programmes offered to undergraduate students under the School of Multimedia Technology and Communication (SMMTC). It has 129 credit hours for students to fulfill during the academic session.
 
It offers 4 (four) specializations or minor courses which are :
  1. Contemporary Management
  2. Entrepreneurship
  3. Event Management
  4. Creative Media

 PROGRAMME STRUCTURE

A University Core Courses 25
B Programme Core Courses :  
  i. Core Components 83
  ii. Specification or Minor Courses     18
C Elective Course 3
  Total Credit Hours    129 

     

A. UNIVERSITY CORE COURSES (25 CREDIT HOURS)

CODE COURSE CREDIT HOURS
SADN1013 Islamic and Asian Civilization 3
SADN1043 Ethnic Relationship 3
SADN1033 Malaysian Citizenship Studies 3
SBLE1063 English Proficiency I 3
SBLE2113 English Proficiency II 3
SBLE3123 English Proficiency III 3
SADE1013 Fundamental of Entrepreneurship 3
XXXXXXXX Co-curriculum Courses* 4/6

*Choose ONE (1) co-curriculum activity of your interest, which fulfills the co-curricular course requirement.

 

B. PROGRAM CORE COURSES (83 CREDIT HOURS) 

CODE COURSE CREDIT HOURS
GMJA1013 Introduction to Social Science  3
SBLM1053 Introduction to Writing   3
SCCA1013 Introduction to Communication 3
SCCA1023 Communication Theory 3
SCCA1033 Communication in the organization 3
SCCT1013 Information Communication Technology and Society 3
SSQL1113 Statistics for Social Science 3
STID1103 Computer Applications in Management 3
BPMN1013 Introduction to Management 3
SCCT1033 Introduction to Media Technology 3
STIV1023 Fundamental of Multimedia 3
SCCA2013 Research Method in Communication 3
SCCA2023 Human Communication 3
SCCA2033 Media and Society 3
SCCA2043 Intercultural Communication 3
SCCA2053 Corporate Writing 3
SCCA2073 Public Relations 3
SCCA2083 Communication Law 3
SCCA2093 Publication Management 3
SCCA2103 Leadership Communication 3
SCCA3013 Strategic Communication Management 3
SCCA3023 Audit in Communication  3
SCCG3153 Corporate Communication 3
SCCZ3106 Mini Thesis 6
SCCX3998 Practicum 8

                                                                                                                  

2SPECIALISATION OR MINOR COURSES (18 CREDIT HOURS). STUDENTS SHOULD SELECT ONE (1) AREA OF SPECIALISATION/MINOR AS FOLLOWS : 

i. CONTEMPORARY MARKETING    ii.  ENTREPRENEURSHIP
BPMM1013 Intro. to Marketing 3   BPME2013 Entrepreneur Skills and Behaviour  3 
BPMM2023 Marketing Management 3   BPME3023 Creativity and Innovation 3
BPMM3013 Consumer Behaviour 3   BPME3063 Entrepreneur Network Management 3
BPMM3043 Marketing Strategy and Analysis 3   BPME3033 E-Commerce 3
BPMM3083 Service Marketing 3   BPME3013 Business Growth Management 3
BPMM3133 Retail Management 3   BPME3023 Franchise Business Management 3
BPMM3023 Sales Management 3   BPME3043 Family Business 3
BPMM3113 Brand Management 3   BPMM3023 Sale Management 3
BPMM3103 Integrated Marketing Communication 3   BPMM1013 Intro. to Marketing 3
BPMM3033 Marketing Research 3   BPME2043 Business Plan 3
             
             
iii.  CREATIVE MEDIA             iv. EVENT MANAGEMENT
     
SCCT1033 Intro. to Media Technology 3   GHZA1113 Introduction to Event 3
SCCT1093 Visual Media 3   GHZM2113 Event Marketing 3
SCCT2033 Media Writing 3   GHZS2123 Sociological Aspects of Event Management 3
SCCT2043 Photography 3   GHZT3113 Event Design and Production 3
SCCT2063 Media Law and Ethics 3   GHZT3213 Event Operations & Logistics 3
SCCT2073 Media Creativity and Esthetics 3   GHZP4313 Sport Tourism Event Management 3
SCCT3033  Media Psychology 3   GHZT3133 Event Administration and Coordination 3
SCCT3233  Integrative Media Marketing 3   GHZN3053 Event Risk Management 3
SCCT2323 Investigative News Reporting  3   GHZL3143 Event Fund and Sponsorship 3
SCCT2413 Electronic Script Writing 3   GHZS2113 Sport and Society  3
             
Note:  Students from the National Golf
Academy UUM who enrol in the B.Comm.
(Hons.) MUST choose minor in GOLF MANAGEMENT
   
GHGM1013 Intro. to Golf Industry 3        
GHGM2013 Golf Club & Resort Management 3        
GHGM2023 Golf Shop Operations 3        
GHGM3023 Managing Golf Lessons 3        
GHGM3033 Turf Management 3        
GHGM3043 Issues in Golf Management 3        
             

 

C. ELECTIVE (3 CREDIT HOURS) 

Students are allowed to choose one course offered by other programs or faculties based on the following criteria: 

 

1.  Must fulfill the course pre-requisite requirements needed.  
2.  Equivalent courses will not be considered as elective courses.

 

PROPOSED COURSES

Proposed Courses To Be Taken For Bachelor Of Communication With Honours (B.Comm.[Hons.]) By Semester

COURSE CODE SEMESTER 1 CREDIT HOURS COURSE CODE SEMESTER 2 CREDIT HOURS
SADN1043 Ethnic Relationship
3
SADN1013 Islamic and Asian Civilization
3
SADN1033 Malaysian Citizenship 
3
SBLE1063 English Proficiency I
3
GMJA1013 Introduction to Social Sciences
3
BPMN1013 Introduction to Management
3
SCCA1013 Introduction To Communication  
3
SCCT1013 Information Communication Technology and Society
3
SCCA1023 Communication Theory
3
SCCA1033 Communication in organization
3
XXXXXX1 Co-Curricular Activity 1 SCCT1033 Introduction to Media Technology
3


    XXXXXXX1 Co-Curricular Activity
1
TOTAL  
16
TOTAL  
19

 

COURSE CODE SEMESTER 3 CREDIT HOURS COURSE CODE SEMESTER 4 CREDIT HOURS
SBLE1043 English Proficiency II
3
SBLE2103 English Proficiency III
3
SBLM1053 Introduction to Writing
3
SCCA2053 Corporate Writing
3
STID1103 Computer Application In Management
3
STIV1023 Fundamental of Multimedia
3
SCCA2023 Human Communication
3
SCCA2103 Leadership Communication
3
SCCA2033 Media and Society
3
SCCA2073 Public Relations
3
SCCA2043 Intercultural Communication
3
  Minor 1
3
XXXXXXX1 Co-Curricular Activity
1
XXXXXXX1 Co-Curricular Activity  1
TOTAL  
19
TOTAL  
19

 

COURSE CODE SEMESTER 5 CREDIT HOURS COURSE CODE SEMESTER 6 CREDIT HOURS
SSQL1113 Statistics for Social Science
3
BPME1013 Introduction to Entrepreneurship
3
SCCA2083 Communication Law
3
SCCA2013 Communication Research Method 
3
SCCA2093 Publication Management
3
SCCA3013 Strategic Communication Management
3
  Minor 2
3
  Minor 4  
3
  Minor 3  
3
  Minor 5   
3
XXXXXXX3 Elective Course
3
SCCA3153 Corporate Communication
3
TOTAL  
18
TOTAL  
18

 

COURSE CODE SEMESTER 7 CREDIT HOURS COURSE CODE SEMESTER 8 CREDIT HOURS
  Minor 6
3
 SCCX3998 Industrial Training  
8
SCCA3023 Audit in Communication
3
      
 
SCCZ3106 Thesis
6
      
 
TOTAL  
12
TOTAL  
8

 

Total 129 Credit Hours

 

 

Connect with us

School of Multimedia Technology and Communication (SMMTC),
UUM College of Arts and Sciences,
Univeristi Utara Malaysia,
06010 UUM Sintok,
Kedah Darul Aman, Malaysia

  • Phone: +604 928 5800 /5801 / 5802 / 5803

  • fax: +604 928 5804

  • email: mmtc@uum.edu.my

 

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