CITE Zone 2016 Produces Creative, Innovative Human Capital

Last Updated : 14 April 2016 [download this file]


14 APRIL 2016 / 06 REJAB 1437H


Translated by: Nurul Nazifah Mat Noh (



UUM ONLINE: Creative Industry Talent Empowerment Zone 2016 (Cite Zone 2016) lowered its curtain and succeeded in producing talented, quality, innovative and creative human capital as mirrored in the objective of the National Creative Industry Policy, Human Capital Development Plan.

Vice-Chancellor of Universiti Utara Malaysia (UUM), Prof Dato' Seri Dr Mohamed Mustafa Ishak, in his speech said, the Cite Zone 2016 is capable of reinforcing creative industry human capital development through expertise, learning and creative opportunities.

"Creative industry opens more than 7,000 new job opportunities and we do not consider this sector as a new economic sector to our country because of its high profit earned. Apart from producing talents including actors and singers, we are in need of those who can manage this industry," he said this when officiating the Cite Zone 2016 closing ceremony at EDC Hotel & Residence.

He expressed his hope that Cite Zone 2016 would be able to close gap of expertise in fields of broadcasting, directing, editing, scripting and storytelling.

He added that this cooperation as a starting point towards further achievements and support from the ministry, university and local creative industry enthusiasts is crucial to produce successors and future leaders of the industry.

Meanwhile, the Ministry's Content Development Division secretary, Nik Kamaruzaman Nik Husin who read out the Secretary-general’s speech said, to drive towards the pinnacle of success, creativity and thinking outside the box need to be sown and stimulated from the grassroots.

"I fervently hope that all participants will fully utilise the knowledge learned throughout the programme. Personally, I believe that this programme is a starting point towards nation creative industry with talent, quality, innovative and creative human capital," he said.

At the event, a total of 19 participants, of which 8 are UUM students who attended pitching sessions conducted by FINAS Pitching Centre involves Masterclass workshop participants who received FINAS Micro Fund which was presented by the Vice-Chancellor.

A total of 127 students from 16 public and private universities as well as community colleges were involved in the Cite Zone 2016 which started on Saturday. The programme was jointly organised by the ministry and School of Multimedia Technology and Communication (SMMTC).

Present at the ceremony were Chairman of Uniutama Education and Consultation Sdn Bhd (UECSB), Tan Sri Dato' Sri Dr Mohd Nasir Mohd Ashraf;  Assistant Vice-Chancellor of UUM CAS, Prof Dr Norshuhada Shiratuddin; Dr Norsiah Abdul Hamid, Dean of SMMTC and university senior officials.




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